Tomax to Offer 1-to-1 Marketing Powered by Sagarmatha

Retail.net® Suite Adds Advanced Data Mining Technology to Create Unique Customer Loyalty and Personalization Options

Salt Lake City, June 20, 2002 – Tomax Corporation, a leading developer of web based enterprise solutions for chain retailers, today announced an agreement with Sagarmatha Ltd., a premier worldwide provider of sophisticated data mining and consumer personalization solutions. Under this agreement, Tomax will create an interface from its Retail.netâ Customer Management application to Sagarmatha`s Personal Promotion Builder (PPB) technology and will market the combined solution in North America. The Sagarmatha PPB is a complete promotion building solution that analyzes customer loyalty and other purchase characteristics to automatically generate individual consumer offers delivered by direct mail, kiosks, email, or browser-supported devices.

"We are excited to introduce this revolutionary technology, which will add significant value to our Retail.net CRM offering", said Eric Olafson, Tomax’s President and CEO. "As always, we focus on delivering greater ROI for our clients. Sagarmatha`s PPB product will compliment our advanced electronic marketing functionality to provide the enhanced customer experience our retail chains seek to deliver."

"Tomax has been on the leading edge of retail technology for years", said Will Phillips, Sagarmatha`s President of US Marketing. "With its extensive experience with American grocery and drug chains, Tomax represents an ideal partner for Sagarmatha."

Sagarmatha’s 1-to-1 personalization technology originated in a revolutionary multidimensional data mining engine developed for medical imaging diagnostics. This approach was validated at one of the world`s largest pharmacy chains, Super-Pharm in Israel, where Sagarmatha PPB helped generate a double-digit increase in the average monthly spend of enrolled shoppers.

"Think of it as turbo-charging your loyalty promotion targeting by automatically matching the right offers at the right time to the right customer,” states Barry Blumberg, Vice President of Tomax. "Feeding Sagarmatha`s PPB engine with Retail.net household purchase history data will create opportunities to optimize sales and loyalty opportunities from each individual consumer. This is a highly efficient process, matching each incentive specifically to the customer most likely to value the offer.”

Tomax and Sagarmatha will be available for briefings in Booth 205 at Retail Systems 2002, June 25-27 in Chicago.

###

About Tomax
Tomax Corporation is a leading provider of web-based solutions for retail operations and multichannel management. The Tomax Retail.net® solution enables retailers to create a retail-in-realtimeÔ infrastructure across the enterprise, supporting associates in stores and customers at the point of sale, kiosk, and online. Four primary components are available: Customer Management, Transaction Management, Portal/Workflow and Workforce Management. Retail.net components can be hosted by Tomax or the retailer and can be rapidly deployed and modified to support comprehensive requirements. Over 100 branded retail chains, in a variety of retail markets and representing thousands of stores, rely on Tomax solutions, including Franklin Covey, Ultimate Electronics, Gateway, Kroger, Snyders Drug Stores, TJ Maxx/Marshalls, WH Smith, and 24 Hour Fitness.

About Sagarmatha
Sagarmatha, Ltd. is an Israel-based provider of sophisticated consumer promotion solutions for the retail industry. Sagarmatha products include Personal Promotion Builder, a true 1-to-1 personalized marketing solution for targeted consumer promotions. It automatically analyzes thousands of consumer characteristics simultaneously and generates personalized offers and coupons for distribution by direct mail, websites, email, kiosks, cell phones and PDA. Founded in 1999, Sagarmatha’s U.S. offices are located in Atlanta, GA.

Forward Looking Statements
This release may contain forward-looking statements based on our current expectations, estimates and projections about our industry, management`s beliefs, and certain assumptions made by us. Words such as ``anticipates,`` ``expects,`` ``intends,`` ``plans,`` ``believes,`` ``seeks,`` ``estimates,`` ``may,`` ``will`` and variations of these words or similar expressions are intended to identify forward-looking statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.
The ability of retailers to fully and successfully deploy Retail.net applications, the Sagarmatha Personal Promotion Builder application or any combined solution utilizing the technology which is the subject of this release is uncertain and dependent on various factors, including but not limited to the ability of Tomax and Sagarmatha to effectively integrate their respective products, the ability of technical personnel to implement such a combined solution, and factors specific to each implementation environment. We undertake no obligation to revise or update publicly any forward-looking statements for any reason.
Copyright © 2002 Tomax Corporation.
Tomax, Retail.net and retail-in-realtime are either registered trademarks or trademarks of Tomax Corporation in the United States and/or other countries. Oracle is a registered trademark and Oracle 9i is a trademark of Oracle Corporation. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.

For More Information:
Ravi Bagal
(801) 415-6428
rbagal@tomax.com