Speedera Enhances DoubleClick`s Online Marketing Services
Speedera Boosts Performance and Scalability While Saving Infrastructure Costs
SANTA CLARA, Calif.—June 24, 2002 —- Speedera Networks Inc., the emerging leader in global content delivery services, today announced that DoubleClick (NASDAQ: DCLK), www.doubleclick.com, the leading provider of marketing tools for advertisers, direct marketers and Web publishers, selected Speedera`s content delivery network (CDN) to improve delivery performance of its Web content, while significantly cutting costs associated with ad delivery.
With Speedera`s global edge network, DoubleClick receives additional points of presence and improved scalability to handle unpredictable traffic spikes that are generated by successful marketing campaigns. Also, Speedera`s Origin Site Integration feature allows DoubleClick to control the utilization of Speedera`s delivery network. DoubleClick can use its existing ad serving infrastructure in addition to the Speedera global edge infrastructure, with delivery from both sources being managed by the Speedera Global Traffic Management system.
"DoubleClick is absolutely committed to providing the most reliable and highest quality of service to our customers," said Mok Choe, DoubleClick`s Chief Information Officer. "Speedera combines a content delivery network with powerful logging systems and management tools that will help us to extract detailed data on DART network performance."
"Over the past three months we have seen an increase in online advertising infrastructure companies choosing to outsource their content distribution," said Ajit Gupta, CEO of Speedera Networks. "With the win of the DoubleClick account, we have become a critical player in providing content delivery for the online marketing industry, allowing these firms to cut costs while increasing their focus on their core business."
DoubleClick Gets "Double the Vision" with SpeedEye Management Tools
Beyond enhanced content delivery and reduced costs, DoubleClick benefits from Speedera`s SpeedEye management tools. SpeedEye provides detailed logging and reporting to support DoubleClick`s DART ad management service, including the ability to view real-time and historical information on performance, usage, and packet loss.
Speedera`s CDN is one of the two largest content delivery networks in the world, with connectivity to over 1000 carrier backbones and with points of presence in the Americas, Europe and the Asia-Pacific region. Speedera`s network is rated as the fastest and the most consistent CDN by independent third party tests. UPSIDE Magazine recently named the company to its 2002 Hot 100 companies list and Speedera`s SpeedSuite family of services have received awards for "Best CDN" and "Up-and-Coming Streaming Company to Watch" from Streaming Magazine, and a 2002 Codie Award for "Best Internet Facilitation Service" from the Software & Information Industry Association (SIIA).
About DoubleClick, Inc
DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick`s online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company`s marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 26 offices around the world.
About Speedera Networks
Speedera Networks, Inc. is a leading global provider of award-winning Internet services for reducing costs and improving enterprises` Web presence through superior performance, quality, availability, scalability and security. The company`s edge delivery network is deployed in the Americas, Europe and the Asia-Pacific region, with connectivity to over 1000 carrier networks. Speedera`s SpeedSuite services include a comprehensive set of next generation streaming, content delivery, failover, global load balancing, security and management services, all based on a common global traffic management infrastructure. . The company`s customers include leading companies such as Amazon.com, AMD, DoubleClick, Weather.com, Macromedia and France Telecom`s tv-radio.com subsidiary. The company`s investors include Banc of America Securities LLC, Continuum Group Ltd, Deutsche Bank AG, Hewlett-Packard Company, Oracle, and Trinity Ventures, among others.
Speedera Networks is located at 4800 Great America Parkway, Santa Clara, CA, USA 95054-1227. For more information about Speedera, please call +1 408-970-1500, visit http://www.speedera.com or email info@speedera.com.
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