PIVIA SOFTWARE UNLEASHES WEB SITE INFRASTRUCTURE; PROVES YOU CAN `DO MORE WITH LESS`
Pivia`s Dynamic Application Caching Software Speeds Performance, Lowers Costs and Improves Site Profitability
CUPERTINO, Calif.,(June 24, 2002) - Pivia, Inc. today introduced software that improves the effectiveness, performance and profitability of companies` Web channels, enabling Web marketers to drive more traffic to their site without adding expensive Web infrastructure. Proven to increase the capacity of existing Web site infrastructure, Pivia`s Dynamic Application Caching (DAC) software gives Web-based businesses the flexibility to drive more traffic and increase customer page views and repeat visits while lowering the cost of Web operations and reducing the time to implement. Pivia`s DAC software is priced starting at $75,000 and is available immediately.
"Traditional caches haven`t kept pace with the complexities facing today`s Web sites. Therefore, most people think that caching is old, tired technology. And they`re right!" said Neil Selvin, Chairman and CEO of Pivia. "But Pivia turned the problem on its head. With a whole new approach that focuses on application logic and behavior, rather than just content, Pivia provides a new way to unleash Web site performance. By using Pivia`s solution, Web Architects increase customer visits, page views and average order size, and reduce abandonment, without the hassle and expense of traditional solutions. Pivia is giving IT an even greater opportunity to impact the bottom line of their business," said Selvin.
Until recently, retail web sites had few options to easily accommodate surges in demand and quickly expand capacity requirements. "With Pivia`s software, we experienced an immediate impact on the performance of our site," said Geoff Robertson, Director of Technology at JC Whitney. "Our download speeds improved 5x and our scalability increased 4x without any additional hardware or software upgrades. With minimal effort on our part, we were able to go live with the Pivia software within minutes."
"CIOs, CTOs, and Site Architects are under pressure from line of business managers to build Web sites that deliver a fully interactive user experience," said Michael Hoch, senior analyst in Internet infrastructure, Aberdeen Group. "They must quickly design and deploy a site infrastructure that provides fast browsing, high per-user page-views and targeted, one-to-one content - while also scaling for increasing overall traffic and reducing cost-per-visitor. Pivia`s software enables businesses to improve their users` experience and impact revenue within a matter of days, promising to provide IT with a fast, easy solution to improve site performance that has immediate, measurable financial results," Hoch said.
Dynamic Application Caching Software Increases Web Site Profitability
Pivia`s DAC software gives companies the freedom to drive more traffic to their site anytime they choose, without needing to worry about site meltdowns. Before using Pivia`s software, one retailer had mailed a major promotional piece resulting in a spike in Web site traffic. Unprepared for this traffic, the site crashed. With Pivia installed, the same retailer was able to handle 5x more traffic using the identical Web infrastructure without any downtime or site failure. As a result, the retailer was able to reduce their cost per additional visitor and increase the site`s profitability.
By increasing the headroom of existing Web infrastructure equipment, companies can also defer the expense of purchasing additional application server and database licenses. One company was able to eliminate $120,000 in immediate capital requirements just by using Pivia`s software
Pivia Improves Web Site Performance by 5x or more
Pivia offers the most comprehensive solution for improved Web site performance. DAC software is the only product that addresses both first and last mile performance problems, so that both dial-up and broadband users can experience improved download times of 5 times or more. Without the expense of increased infrastructure, companies that use Pivia`s software can add more capabilities to their site including personalization, 1:1 marketing and other advanced applications without performance degradation. With better performance and improved experience, Web site visitors view more pages in less time, order more and keep coming back. At JC Whitney, users viewed 30-40% more page views in half the time. The result was a 10% increase in their average order size and a 45% increase in repeat visits.
Pivia`s Software Can Be Up and Running in Hours
Unlike alternative solutions, Pivia`s DAC software seamlessly fits into the existing Web site infrastructure. With Pivia software, companies do not have to: retag or recode their site; train staff on a proprietary programming language; worry about software compatibility problems or proprietary vendor lock-in. As a result, Web sites can benefit from the power of Pivia`s software within hours, not months!
Pivia provides a simple, web-based user-interface that enables IT to describe the behavior of their web site in minutes. The DAC software includes an automated script for easy installation.
Pricing and Availability
Pivia`s Dynamic Application Caching software is priced starting at $75,000 and is available immediately directly from Pivia.
About Pivia
Pivia, Inc., headquartered in Cupertino, California, provides software that improves the effectiveness, performance and profitability of companies` Web channels, enabling them to drive more traffic to their site without adding expensive Web infrastructure. Proven to increase the capacity of existing Web site infrastructure, Pivia`s Dynamic Application Caching (DAC) software gives Web-based businesses, in a wide variety of industries, the flexibility to drive more traffic, increase customer page views and repeat visits while lowering the cost of Web operations and minimizing implementation time. Pivia has received funding from Sutter Hill Ventures, Thomas Weisel Venture Partners, Draper Richards and Argus Capital. For more information, visit Pivia`s website at www.pivia.com or call 408-517-3333.
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Pivia, the Pivia logo and Pivlets are trademarks of Pivia, Inc. All other trademarks are the property of their respective owner.
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