Retail Advertising Production Solution Designed to Facilitate Shorter Production Cycles, Organizational Efficiencies and Faster Delivery of Promotions
Retail Systems (Booth # 1035) CHICAGO -- June 25, 2002 – Engage, Inc. (Nasdaq: ENGA), a leading provider of software solutions and services for advertisers, marketers and publishers, today announced the unveiling of Engage for Retailers at Retail Systems (Booth #1035), June 24-27, 2002 in Chicago, IL and the general availability of the solution’s platform technology, ContentServer, version 7.0.
The introduction of Engage’s packaged advertising production solutions tailored for specific vertical markets, including Engage for Retailers, Engage for Corporations, Engage for Newspapers and Engage for Agencies, are designed to meet customer and market requests for faster deployment cycles and faster realization on ROI.
Built on Engage’s flagship ContentServer digital asset management and workflow automation platform, Engage for Retailers is designed for retailers and catalogers to streamline the creation, approval, production and repurposing of advertising and other marketing promotions, thereby increasing productivity and enabling faster delivery of marketing programs and advertising campaigns. New features and functionality of ContentServer 7.0 include out-of-the-box capabilities such as enterprise search and retrieval, and integration with third-party applications using technology including XML, designed to speed the creation, production and delivery of advertising and promotional content.
“Today’s retailers are looking to reduce the time and cost to deploy enterprise solutions that integrate with legacy systems and new solutions,” said Christopher Cuddy, president and CEO, Engage. “With the introduction of ContentServer 7.0, we’re pleased to demonstrate our commitment to faster deployment and earlier realization of investments.”
The Engage advertising production system is designed to boost productivity by integrating with other pre-press publishing software and services, such as Adobe® Acrobat, Adobe® Distiller Server, Adobe® InDesign™, Adobe® Photoshop™, AP AdSEND, Multi-Ad Creator®, and QuarkXPress™.
Engage advertising production solutions are now available with integrated ContentServer 7.0.
About Engage, Inc.
Engage, Inc. (Nasdaq: ENGA) is a leading provider of software solutions and services for advertisers, marketers and publishers. Engage’s digital asset management and workflow automation software enables the creation, production and delivery of marketing and advertising content more quickly and efficiently, increasing time-to-market advantages, boosting productivity and ultimately driving higher ROI from marketing programs and advertising campaigns. The Company`s Internet ad management business platform powers the effective and efficient design and delivery of online campaigns for web publishers who are competing for advertising revenue in a rapidly evolving medium. A majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI), Engage is headquartered in Andover, Massachusetts, with European headquarters in London and offices worldwide. For more information on Engage, please call 877-U ENGAGE or visit www.engage.com.
Engage and ContentServer are trademarks of Engage, Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.
Statement Under the Private Securities Litigation Reform Act
This press release includes forward-looking statements about us, including statements that a user will be able to deploy ContentServer quickly with its legacy systems and generate earlier realization of investment through its use of ContentServer. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. For example, marketers using our software products may fail to realize the intended benefits of cost savings and efficiency enhancements. Other risks that could affect us include our ability to reduce expenses and to increase sales of our product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in our 2001 Annual Report on Form 10-K and from time to time in our other reports filed with the SEC. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement changes.
Contact:
Kimberly Robinson
Engage, Inc.
(978) 684-3127
krobinson@engage.com
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