Equilibrium And Pageflex Announce Strategic Alliance To Provide Content Composition Engine for Multi-Channel Marketing Solutions
PageRich™ Will Address the Needs of the Variable Content on Demand, Distribute and Print Marketplace
SAN RAFAEL, CA.─JUNE 25, 2002─Equilibrium, a leading provider of dynamic imaging solutions, and majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI), today announced a strategic alliance with Pageflex, Inc. (Nasdaq: BITS), a leading developer of dynamic page composition technologies, to provide a Web accessible content composition engine that combines integrated page layout and image editing capabilities for a “distribute and print” solution. PageRich allows marketers to create media-rich documents that adhere to corporate branding, while permitting restricted modification of content and style.
“PageRich allows non-designers to create, control and syndicate layout-rich documents with a browser and an Internet connection,” said David Monks, CEO of Equilibrium. “By integrating the dynamic imaging tools of Equilibrium with the remote document customization capabilities of Pageflex .EDIT, PageRich provides a multi-channel marketing solution across an entire organization.”
PageRich combines marketing resource management (MRM) with distributed on-demand printing. Corporations are now able to deploy an effective global direct marketing program that addresses variable content requirements from creation through distribution-and-print. The PageRich solution incorporates Pageflex’s recently released .EDIT™ technology with Equilibrium’s MediaRich dynamic image server. .EDIT (pronounced DOT EDIT) is a real-time, browser-based application for the design and editing of sophisticated desktop publishing documents. .EDIT combines the rich features of Pageflex’s XML-based NuDoc™ composition engine with JavaÒ applet technologies to enable the editing of documents in Internet Explorer or Netscape browsers for both PC and Macintosh platforms.
“We are pleased to be working with Equilibrium to provide an enhanced Web-to-print solution for the variable print marketplace,” said Sang Lee, Vice President of Sales and Marketing for Pageflex. “PageRich customers will be able to create highly-interactive marketing solutions in which browser-based image and document manipulation is seamless.”
Features in PageRich:
Customize Web Application
Users can edit documents without having to install software in a customized Web application that reflects the same look and feel as the service provider’s Web site.
Copy Editing
Select, edit, and modify text copy directly in a Web browser.
Object Editing
Select, style, modify, and move images and graphic objects directly in the document through a Web browser.
Media Templating
Dynamically transform the look and feel of an unlimited number of direct mail or marketing pieces simply by modifying a few lines of text.
Typographic Freedom
Utilizes TrueType® or PostScript® fonts found on the server, so end users are not limited to HTML fonts, or the fonts available on their desktop.
Shared Control
Define the overall document design, style and layout while allowing agents and partners to modify or add content locally.
Powerful Formatting Features
Many of the text flow features, text composition features, and flexible layout features that you would expect in a desktop publishing tool.
Photoshop Support
PageRich allows server-level control over Photoshop® layers, enabling designers to activate, deactivate, or collapse layers, as well as control layer blending modes.
It also supports Photoshop plug-ins and filters, providing the ability to apply artistic effects on the fly.
Preview results
"Forms-based preview" applications are provided, where users see an on-the-fly preview in their browser as they enter data into forms.
XML and Metadata Support
Option to extend the application to classify and apply metadata to images, text, and templates extending powerful search capabilities to include images and graphics. Communicate with other enterprise applications and DTP tools using XML data.
Asset Management
Choose from a central collection of fonts and images on the server or access them remotely using standard HTTP/FTP protocols.
Optimization
PageRich optimization provides fast loading and high image quality for any Internet platform, device, or bandwidth. Combined with the ability to load and manage ICC color profiles, companies can rely upon appropriate color across the enterprise for Web and print.
Powerful Tools and Utilities
The project development tools are easy-to-use, Windows-based applications, used for developing and implementing customized marketing communications.
Extensible, Open Architecture
With a flexible, open architecture, PageRich provides IT managers with an extensible solution that preserves and leverages existing investments and expertise. Using the SDK, developers can extend the capabilities of PageRich with additional file format support, object types, media operations and controllable external caches.
About PageFlex
Pageflex (www.pageflexinc.com) is the leading developer of dynamic page composition technologies for a wide variety of markets including Web-to-print, cross-media publishing, document customization and on-demand marketing. Pageflex licenses its award-winning products worldwide to Web-to-print companies, application service providers, customer relationship management (CRM) companies, print service providers, and corporations. The Company was established in 1999 as a wholly-owned subsidiary of Bitstream Inc. (Nasdaq: BITS, www.bitstream.com).
About Equilibrium
Founded in 1989, Equilibrium develops and markets dynamic imaging technologies for mutli-channel retail, business-to-business, media and entertainment industries. The MediaRich Image Server automates the production and deployment of visual content for the Web, print and smart devices to streamline workflow and reduce costs. For additional information, contact Equilibrium’s headquarters in San Rafael, CA. at 415.451.7600 or visit www.equilibrium.com.
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Press Contacts:
Dave Pola
Equilibrium
415.451.7711
dpola@equilibrium.com
Sang Lee
Vice President, Sales and Marketing
Pageflex, Inc.
617.820.8600
marketing@pageflexinc.com
©2002 Equilibrium Technologies, Inc. Equilibrium is a registered trademark and MediaRich is a trademark of Equilibrium Technologies, Inc. Pageflex, the Pageflex logo, .EDIT, the .EDIT logo, Mpower, and NuDoc are trademarks of Pageflex, Inc. All other trademarks mentioned are for identification purposes only and may be trademarks of their respective owners. This release contains forward-looking statements that address a variety of subjects including, for example, the expected benefits of the agreement between Equilibrium and Pageflex, and the expected benefits, features, and functionality of PageRich. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: MediaRich may not successfully interoperate with the technologies and products of third parties; Equilibrium`s growth depends upon continued and increased demand for and market acceptance of its offerings; and increased competition and technological changes in the markets in which Equilibrium competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI`s filings with the Securities and Exchange Commission, including CMGI`s most recent Quarterly Report on Form 10-Q.
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