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Press Releases Tuesday, June 25, 2002   
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Tomax Announces Retail.net® Price Modeler

New Tool Designed to Improve Retail Price and Category Performance

Chicago; June 25, 2002 - At Retail Systems 2002, Tomax Corporation announced general availability of Price Modeler, an option of the Retail.net® Advanced Pricing application. Price Modeler address a vital concern of retailers in today’s competitive retail environment – how to more accurately project the effects of pricing decisions on key business objectives.

The Retail.net Advanced Pricing solution is a rules based expert pricing system. The new Price Modeler option leverages the foundation of Retail.net Advanced Pricing by adding powerful new analytical capabilities. With Price Modeler, the retailer can simulate the effects of common variables such as price changes and item movement on category performance. After comparing price scenarios, the retailer can make adjustments to arrive at the right strategy to help meet a variety of business objectives, such as increased sales or improved gross margin. The tool allows performance review against an entire category or a selected subgroup of items.

Retail.net applications are unique in that they work together to improve retail operations. After determining the best strategy, price recommendations can be sent from the Price Modeler directly to the Retail.net Advanced Pricing application. These prices can be made available immediately to the Retail.net Transaction Management and Customer Management applications. “This is the future of retail, where planning and execution are part of a seamless process,” commented Virgil Fernandez, Chief Technology Officer of Tomax Corporation. “Integrated components working together from a single data model, all delivered instantaneously over the web – that’s the basis of what we call retail-in-realtime.”

With a simple yet robust setup process, Retail.net Advanced Pricing offers analytically rich reports in a highly customizable manner, delivering the information desired in a user-friendly format. A browser-based user interface employs familiar symbols to deliver an easy-to-use, intuitive application.

To learn more about Tomax, visit www.tomax.com.

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About Tomax
Tomax Corporation is a leading provider of web-based solutions for retail operations and multichannel management. The Tomax Retail.net® solution enables retailers to create a retail-in-realtimeÔ infrastructure across the enterprise, supporting associates in stores and customers at the point of sale, kiosk, and online. Four primary components are available: Customer Management, Transaction Management, Portal/Workflow and Workforce Management. Retail.net components can be hosted by Tomax or the retailer and can be rapidly deployed and modified to support comprehensive requirements. Over 100 branded retail chains, in a variety of retail markets and representing thousands of stores, rely on Tomax solutions, including Franklin Covey, Ultimate Electronics, Gateway, Kroger, Snyders Drug Stores, TJ Maxx/Marshalls, WH Smith, and 24 Fitness.

Forward Looking Statements
This release may contain forward-looking statements based on our current expectations, estimates and projections about our industry, management`s beliefs, and certain assumptions made by us. Words such as ``anticipates,`` ``expects,`` ``intends,`` ``plans,`` ``believes,`` ``seeks,`` ``estimates,`` ``may,`` ``will`` and variations of these words or similar expressions are intended to identify forward-looking statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

The ability of retailers to fully and successfully deploy the Retail.net Advanced Pricing solution with the Price Modeler option is uncertain and dependent on various factors outside of the control of Tomax, including, but not limited to the size and sophistication of the retailer’s operations, technical personnel, and specific implementation environment. We undertake no obligation to revise or update publicly any forward-looking statements for any reason.

The ability of retailers to fully and successfully deploy the combined Oracle-Tomax solution and the retail-in-realtime approach is uncertain and dependent on various factors outside of the control of Tomax, including, but not limited to the size and sophistication of the retailer’s operations, technical personnel, and specific implementation environment. We undertake no obligation to revise or update publicly any forward-looking statements for any reason.

Copyright © 2002 Tomax Corporation. Tomax, Retail.net and retail-in-realtime are either registered trademarks or trademarks of Tomax Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.

For More Information: Ravi Bagal, (801) 415-6428 rbagal@tomax.com

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