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Press Releases Tuesday, June 25, 2002   
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Syncra Systems Announces Next Generation Supply Chain Visibility and Collaboration Platform

Version 4.0 Delivers Unparalleled Scalability and Functionality to Address the World`s Largest Collaborative Trading Communities

Chicago, IL, June 25, 2002 - Syncra Systems, Inc., a premier provider of supply chain intelligence and collaboration solutions and the leader in Collaborative Planning, Forecasting and Replenishment (CPFR®) implementations, today announced the availability of Syncra Xt™ Version 4.0. With its extensive feature set, analytic capabilities, scalability to the largest collaborative environments, and ability to manage, visualize and align supply chain data from virtually any source, Version 4.0 extends Syncra’s leadership position in the delivery of Internet-based, supply chain collaboration applications. This new version also expands Syncra’s industry reach beyond its core strengths in the consumer packaged goods and retail industries.

Syncra’s next generation Version 4.0 collaboration platform offers improvements in both scalability and core functionality, which are critical to supporting large scale, multi-tier deployments. In addition, its true inter-enterprise data model distinguishes it from ERP and SCM intra-enterprise products that have been “patched” to look inter-enterprise. Highlights of the release include:

Introduction of Syncra Analyzer™, a multi-dimensional ad hoc analysis and reporting tool specifically designed for inter-enterprise data analysis over the web.

Significant expansion of Syncra Xt’s robust exception management capabilities, including automatic exception resolution rules to further deliver a scalable collaborative process.

Seamless integration of Syncra Replenishment Planning™ 4.0 and Syncra Demand™ 4.0, new supply chain collaboration modules for collaborative order planning and demand forecasting.

Greatly expanded feature sets for both Syncra Demand and Syncra Replenishment Planning, including interactive top-down and bottom-up plan generation.

Syncra Xt delivers flexible data integration, management and visualization capabilities, coupled with a high-performance exception engine capable of processing vast amounts and types of internal and external supply chain and customer relationship data. These features position Syncra Xt Version 4.0 at the forefront of the industry as adoption shifts from pilot projects to large-scale deployment.

The new features and functionalities incorporated into Syncra Xt Version 4.0 are the result of a close working partnership between Syncra and several of its most strategic customers. These include members of Syncra’s Customer Advisory Group such as Kraft, Kimberly-Clark Corporation, The Gillette Company, Georgia-Pacific, S.C. Johnson, Procter & Gamble and Unilever, as well as an array of strategic partners such as Hitachi and Transora.

Commenting on this release and Syncra’s leadership position in the supply chain collaboration market, Fumio Wakamori, Ph.D., General Manager, Information & Network Services at Hitachi, Ltd. stated, “Collaborative business practices are critical to enhancing the efficiency of Japanese supply chains. We see Syncra as a strategic partner as we roll out customer-facing initiatives to our TWX-21 trading exchange clients.”

"Syncra has done a great job in the development of Version 4.0,” said Hayes Shimp, Manager, Sales Technology and eCommerce at Georgia-Pacific. “Enhancements and new functionality have been driven by our needs and those of our key trading partners. As we rollout to an even greater number of our retailer trading partners, the new release will speed up our collaborative processes and greatly increase our efficiency.”

“Our customers are moving towards large scale deployments across increasingly larger trading partner communities and need greater collaborative capabilities to support their entire supply chains from raw material providers, to manufacturers, to retailers. We developed Syncra Xt Version 4.0 in response to their needs,” said Jeffrey Stamen, chief executive officer, Syncra Systems. “This release extends our technology and market leadership over our competitors who are still struggling to address their pilot customers’ most basic one-to-one collaborative relationships. Version 4.0 underscores our continued commitment to provide our customers and their trading partners with the industry’s most scalable, best-performing, and functionally-rich supply chain visibility and collaboration solution on the market.”

"Scalability of the CPFR application, as well as scalability of the collaborative business process, are key hurdles for CPG manufacturers and retailers to overcome in sparking CPFR adoption across a broad set of trading partners on a global basis," commented Andrew White, Research Director, Gartner Inc. "Users should look to proof-points of scalability in their solution partners as they will be the key technology and process enablers for better collaboration."

Syncra’s supply chain technology has been developed using open Internet, database and data interchange technologies including Java and XML. Built to support each partner having their own unique view of the data reflecting the way they do business, Syncra’s “many-to-many” data model enables deployments scalable to the largest private and public trading partner communities. In addition, an open, vendor-neutral approach allows Syncra customers and their trading partners to leverage their existing investments in forecasting, planning and intra-enterprise applications.

About Syncra Systems
Syncra Systems, Inc. is a leading provider of B2B supply-chain intelligence and collaboration solutions and the leader in Collaborative Planning, Forecasting and Replenishment (CPFR®) implementations. Syncra’s technology and products feature a Web-based, many-to-many architecture that enables suppliers, manufacturers, distributors, and retailers across a range of industries and geographic markets, to collaborate with their trading partners to better align their supply and demand chains, to reduce inventory, improve customer service levels and increase sales. Syncra was named by both Intelligent Enterprise and Consumer Goods Technology magazines as “A Company to Watch” in 2002. Syncra Systems can be found on the Web at http://www.syncrasystems.com.

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