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Wednesday, July 3, 2002 |
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BULLOCK & JONES USES MULTIMEDIA LIVE TECHNOLOGY FOR ITS FIRST-EVER E-COMMERCE CAPABILITIES
Contacts:
Multimedia Live:
Peter Loughlin
Marketing Communications Manager
1-707-773-3434
peterl@mmlive.com
MarketLive Express Provides a Complete End-to-End Solution Including Design, Programming, Managed Services, and Hosting for this 150-Year-Old Veteran Cataloger
Petaluma, CA -- July 1, 2002 -- Multimedia Live (MML) (http://www.mmlive.com), the leading developer of e-commerce technology and services for Intelligent Selling(tm) on the Web, announced today that it has created and launched a new merchandising e-commerce website for Bullock & Jones (http://www.bullockandjones.com). The site runs on MarketLive(tm) Express, the full-featured, cost-effective e-commerce system from Multimedia Live. This new site represents the first e-commerce capabilities for this veteran cataloger of fine men`s clothing, accessories, and shoes.
For nearly 150 years, Bullock & Jones has provided luxurious men`s clothing made with the finest materials and expert craftsmanship. The company also offers personalized service at a level that is hard to find these days. It was imperative that these values be emphasized in their new Web presence. A longtime cataloger, Bullock & Jones previously had no online selling capabilities, and they selected the MarketLive Express solution because of its ability to cost-effectively provide a complete, end-to-end e-commerce presence on an accelerated schedule.
MarketLive Express uses the full version of Multimedia Live`s Java(tm)-based MarketLive(tm) Intelligent Selling System(tm), so clients using MarketLive Express have complete access to a full set of enterprise-class e-commerce features and functionality. A template-based approach to interface design ensures rapid development and puts in place a time-tested path-to-purchase and site architecture. A complete hosting and managed services package is also included, and one monthly fee covers everything.
"Bullock & Jones has a long history of providing excellent products and customer service," said Ken Burke, Multimedia Live President and CEO. "The company needed a website that could carry this over into the online space, and we have the experience and technology to make it work. The MarketLive Express solution creates advanced e-commerce websites scaled to the needs of any retailer, cataloger, or direct marketer, and it has proved just right for Bullock & Jones and a growing number of other companies. They get a highly functional, full-featured e-commerce Web presence that can expand to fit their needs as they grow, with an extremely cost-effective pricing structure."
About Multimedia Live:
Multimedia Live (http://www.mmlive.com), a pioneer of Intelligent Selling(tm) online, is a nationally recognized Web technology and design company serving the catalog, direct marketing, retail and dot.com industries. MarketLive(tm) is Multimedia Live`s enterprise-class, Java(tm)-based rapid e-commerce development application built from the ground up specifically for catalogers, retailers, direct marketers, and manufacturers. The company has over 125 employees working with clients as diverse as General Motors, eBay, Longs Drugs, and Johnston & Murphy Shoes. It was founded in 1995 by entrepreneur Ken Burke and is located in Petaluma, California.
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