Fort Point Partners Launches eSelling Optimization
Analytical and Strategy Solution Helps Increase Average Daily Online Revenue for the Nation`s Largest Online Crafting Retailer Joann.com
SAN FRANCISCO -- July 8, 2002-- Fort Point Partners Inc., a provider of revenue generating technology solutions, announced today eSelling(TM) Optimization, an outsourced analytic and strategic solution that increases top line revenue for multi-channel consumer packaged goods, financial services and retail clients by optimizing and improving their merchandising, marketing and selling ability.
eSelling Optimization combines sophisticated algorithms, data mining, analysis, domain expertise and technological refinements to dramatically improve the merchandising, marketing, and selling performance of multi-channel clients. In order to help the client determine long-term goals and business priorities, a Fort Point Partners analyst conducts a thorough business assessment. Following these discussions Fort Point Partners implements its proprietary data collection tool, eSelling DataMine, to securely collect and aggregate pre-determined data points. eSelling DataMine is a platform-independent data collection tool that works with all e-commerce and application server environments -- including ATG, BEA, WebSphere, BroadVision, BlueMartini and Microsoft Commerce Server. Following collection, the data is analyzed and strategic recommendations are made to the client to increase multi-channel profits. Prior to their release into the production environment, the strategic recommendations are tested within gated environments and measured to ensure efficacy. eSelling Optimization is an iterative solution that provides actionable information in as few as three weeks.
"eSelling Optimization is helping our clients make the shift towards customer-centric scientific retailing," said James Roche co-CEO and president of Fort Point Partners. "By combining cutting edge analysis with our ability to build award-winning cross-channel technology solutions, we are able to rapidly affect significant change in our clients business performance."
"Fort Point`s solution is a powerful mixture of strategy and technology that has improved our understanding of the needs of our customers," said Rich Bergsund, president and CEO of Joann.com. "In a short period, Fort Point Partners was helped to dramatically increase Joann.com`s average daily revenue."
Fort Point Partners has worked with Joann.com, the e-commerce site of Jo-Ann Stores, America`s craft and fabric giant, since the architecture and implementation of the first iteration of their site in 2000. The eSelling Optimization engagement began in January 2002 with the objective of increasing the overall revenue on the site by 20%. Within three months, Fort Point Partner`s has been able to help increase the overall conversion by 50%, checkout conversion by 110% and daily revenue by 45%. In addition, Fort Point has been able to give Joann.com enhanced clarity around customer segmentation, valuation, and migration.
"Fort Point Partners` eSelling Optimization team helps us to identify and collect customer data that improves the customer experience on Joann.com," said Linsly Hunt, Chief Operating Officer of Joann.com. "By identifying and honing in on these actionable data we are providing an improved customer experience and dramatically increasing the sales of our products and services."
eSelling Optimization is the latest solution offering from Fort Point Partners` family of eSelling solutions. The eSelling Optimization engagements provide clients with iterative and objective strategies to increase profitable revenue throughout their operations. eSelling Optimization can be purchased independently or as part of a complete eSelling engagement.
About Fort Point Partners
Fort Point Partners is the premiere consulting and systems integration company focused exclusively on developing and implementing eSelling(TM) solutions for the Global 1000. eSelling, Fort Point Partners` proprietary approach, focuses technology to drive profitable revenue across all channels. Fort Point Partners has been engaged by more than 50 businesses, including Barclays Global Investors, Estee Lauder, J. Crew, Kmart, Martha Stewart Omnimedia, and Promon IP. Fort Point Partners is headquartered in San Francisco, with offices in Munich and New York. Its venture partners include Accel Partners, Baker Communications Fund, L.P. and Meritech Capital Partners.
CONTACT:
Fort Point Partners Inc.
Gareth Ellen, 917/210-9440
gellen@fortpoint.com
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