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Press Releases Tuesday, July 9, 2002   
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eCRM Implemented to Improve Efficiency and Encourage Online Customer Communication

Columbus, Ohio (July 9, 2002) Astute Solutions, a leading provider of eCRM solutions, today announced that Jamba Juice has successfully implemented Astute`s PowerCenter™ for management of its multi-channel customer contacts.

PowerCenter is a powerful consumer response and tracking system that integrates multiple channels of communication and multiple customer databases. Jamba Juice selected PowerCenter based on its flexibility and email management capabilities. The company estimates that 90 percent of its customer communications are conducted via email. PowerCenter enables Jamba Juice customer service representatives to handle email more efficiently while accurately collecting customer information for reporting purposes.

As part of the PowerCenter implementation, Astute recommended changes in Jamba Juice`s email contact form to enhance the efficiency of the process and ensure customers provide the necessary information, eliminating the frequent back and forth required by customers using the old forms.

"Customers have always inspired our quest for the perfect product and experience," said Barry Dinsmore, Jamba Juice project manager. "We have a strong, loyal customer base and we encourage our customers to contact us. With the help of Astute`s technology and customer management experience, we can manage these contacts more efficiently and capture the type of information that can drive future growth."

"Jamba Juice truly values customer input and recognizes the importance of quick, unified responses in terms of customer loyalty," said Joe Sanda, president and CEO of Astute Solutions. "Astute is pleased to be able to help Jamba Juice deliver on their commitment to enhanced customer communications."

About Jamba Juice
Jamba Juice serves a fast, healthy, portable meal - from blended-to-order Smoothies and fresh squeezed juices to nutritious breads. They search the world for the best possible fruits and vegetables, and then send them straight to the blender with no added sugars, preservatives or artificial flavors. Jamba Juice has approximately 300 retail outlets in 24 U.S. states. For more information, visit the Jamba Juice Web site at www.jambajuice.com.

About Astute Solutions™
Astute Solutions, a leading provider of eCRM solutions, helps companies leverage Internet and telephony solutions for a completely integrated customer relationship and information management solution. Astute works with key industries including retail, food, financial, automotive, transportation, medical, pharmaceutical, travel, and durable and non-durable goods manufacturers. Clients include Global 1000 companies such as McDonald`s Corporation, Levi Strauss & Company, The Kroger Company, Georgia Pacific Corporation and L`Oreal USA Products, Inc. The company has been named to Computerworld`s Top 100 Emerging Companies for 2002 and was awarded the Customer Inter@ction Solutions Magazine`s 2001 Product of the Year Award.

Astute Solutions is headquartered in Columbus, Ohio and may be reached at 877-POWER50, 614-508-6100.

For more information contact:
marcom@astutesolutions.com

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