24/7 Real Media’s Website Results Unit Announces Deal with Ask Jeeves
24/7 Website Results Teams with Ask Jeeves’ to Build I Index Express, Which isA Program Designed to Drive Traffic to Large Commerce and Content Providers
NEW YORK – July 9, 2002 – 24/7 Real Media, (Nasdaq: TFSM), a leader in interactive marketing, today announced that its leading search engine marketing unit, 24/7 Website Results, has teamed with Ask Jeeves Web Properties, a division of Ask Jeeves®, Inc. the 2nd most popular search engine online,(Nasdaq:ASKJ), to in the launch of Index ExpressSM, Ask Jeeves’ new paid inclusion service.
Ask Jeeves’ Index Express is designed for large content and commerce providers that are interested in driving traffic to their sites and controlling how often their pages are updated. The performance-based service charges the content provider each time a user accesses one of their pages through Ask.comAsk Jeeves at Ask.com or TeomaSM at Teoma.com.
“We worked directly with Ask Jeeves to help build in the launch of Index Express to deliver the maximum content to the Ask their Indexindex, the best value to the advertiser and most importantly the highest relevance to the end user,” said Doug Wagner, President, 24/7 Website Results. “Matching user search queries to highly relevant deep content on an advertiser’s Web site captures the potential customer at the highest point of interest and therefore can generate tremendous conversion rates, which is why we’ve seen so much success in programs like this one already.”
Index Express ensures rapid inclusion and frequent URL updates in Ask Jeeves’the Teoma search index, which powers Ask.comSMAsk Jeeves and Teoma.comSM. The product is designed to work in concert with a client’s own technology to provide businesses with a simple and effective tool for driving qualified traffic and generating new business leads.
“These programsIndex Express offers businesses a cost-efficient and measurable tool for driving qualified traffic to their sites,” said Jim Lanzone, vice president of product management for Ask Jeeves. “Paid inclusion is a timely and low maintenance way for businesses to ensure that their most updated content and information is available to Web users.”
While Index Express guarantees inclusion within the Teoma index, it does not guarantee placement on Ask Jeeves or Teoma.com. Teoma’s advanced search algorithms apply a proprietary process to weigh and rank sites to generate authoritative as well as relevant results. “Through Index Express and Site Submit we can build a high quality balanced index while also generating a new source of revenue for our Web Properties,” added Lanzone. “By establishing a direct relationship with content providers we can better manage and maintain our index, providing our users with the most relevant and useful sites in response to their search queries.”
About Ask Jeeves, Inc.
Ask Jeeves is a leading provider of intuitive, intelligent question answering technologies and services. Ask Jeeves` solutions enable companies to convert online shoppers to buyers, reduce support costs, understand customer preferences and improve customer retention. Ask Jeeves also syndicates its solutions to portals, infomediaries, and content and destination sites to help companies increase e-commerce and advertising revenue. Ask Jeeves Web Properties deploys its solutions on Ask Jeeves (Ask.com) and Teoma (Teoma.com) to provide consumers with real-time access to information, products and services, and to help companies target and acquire qualified prospects. For more information, visit www.Ask.com, www.Teoma.com or www.JeevesSolutions.com, or call 510-985-7400.
About 24/7 Real Media, Inc.
24/7 Real Media provides marketing and technology solutions to online marketers and publishers to maximize customer relationships and revenue. Our products and services include: Internet ad serving technology, online media representation, integrated marketing solutions comprised of network and site specific advertising, online promotions and search engine optimization. For more information, please visit our Web site: www.247realmedia.com.
Contact:
24/7 Real Media
Mark Naples
212.231.7175
mark.naples@247realmedia.com
Caution concerning forward-looking statements:
This news release includes certain ``forward-looking statements`` within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management`s current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in the most recent quarterly report and other filings with the Securities and Exchange Commission made by the companies named herein. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: the risk that the 24/7 Media and the Real Media ad serving platforms and businesses will not be integrated successfully, the potential for impairment of relationships with employees or customers, the costs related to the merger or integration of ad serving platforms, the inability of the companies to realize synergies or other anticipated benefits of the merger, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
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