24/7 Mail Inks Exclusive Email Partnership with VeriSign
Deal adds 1.9 Million B2B and Consumer Names to Naviant`s Newest Division, 24/7 Mail
BOCA RATON, Fla., July 11 -- 24/7 Mail, Inc., a leader in permission-based direct marketing and a division of Naviant, Inc., today announced an exclusive email list partnership with VeriSign, the leader in the Web site security market. The partnership will add 1.9 million B2B and consumer names to 24/7 Mail, making their permission-based database 41 million strong. The VeriSign list is a well-defined user segment that has not previously been brought to market. 24/7 Mail is a division of Naviant, the leading provider of integrated precision marketing tools of online environments.
This deal further enriches 24/7 Mail`s stable of effective direct marketing tools that give their clients the ability to reach users who precisely self-selected to receive communications in specific interest categories. This is possible because VeriSign is the gateway for establishing an online identity and Web presence, with more than 13.6 million active domain names in .com, .net, .org, .tv, .cc, and .ws.
"This is a great opportunity for marketers who want to reach precisely defined and responsive user sets," said Richard Kaufman, President of 24/7 Mail. "VeriSign possesses a wonderful reputation for security and protection and its e-commerce savvy consumers are looking to make purchases, a combination that yields a valuable commodity for all marketers."
Through VeriSign(R) Global Registry Services, VeriSign maintains the definitive directory of more than 28.8 million Web addresses and is responsible for the infrastructure that propagates this information throughout the Internet. VeriSign Global Registry Services responds to more than five billion DNS lookups daily.
"No matter what their interest category, millions of consumers who do business online with premier Web businesses come through VeriSign first," said Linda Lam, Product Marketing for VeriSign. "Partnering with 24/7 Mail makes sense for us, since we want consumers who do business with us to have the utmost confidence in the protection of their email files, while receiving offers from only premium marketing partners. These are two of the main strengths of 24/7 Mail."
In early May, Naviant acquired majority interest in 24/7 Real Media`s 24/7 Mail Division.
About 24/7 Mail
24/7 Mail is the premier email list management and brokerage company, with a management portfolio including top tier corporate clients such as VeriSign, iVillage, Economist.com, BankRate.com and Scholarships.com. 24/7 Mail`s products successfully connect list owners, marketers and consumers by delivering and maximizing online relationships. For more information, please visit our Web site: http://www.247mail.com/.
About Naviant
Naviant is a leading provider of precision marketing tools for online and offline environments. The company`s product offerings enable marketers to identify, target, reach and build relationships with consumers and businesses. Naviant`s clients include AT&T, Circuit City, Microsoft, Oracle, Pizza Hut, etc. For more information visit their website at http://www.naviant.com/.
Contact:
Glen Calder at TransMedia Group
(561) 750-9800 ext. 16
gcalder@transmediagroup.com
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