Buy.com reaches further into the entertainment industry

Buy.com Inc. is reaching further into the entertainment business by providing a co-branded online store at UGO Networks Inc.’s UGO.com, a web site that caters to the entertainment interests of young men. UGO is the third entertainment site recently contracted by Buy.com and its subsidiary, e-commerce platform provider United Commerce Service Inc.; the others include movie site Fandango.com and Maximonline.com, the web site for Maxim magazine.

"All the partners we have aligned with are in line with a demographic that Buy.com already has, the 18 to 24-year-old male audience," Keith Allen, general manager of UCS, tells InternetRetailer.com.

UCS, which developed the e-commerce platform that powers Buy.com, will provide a co-branded UGO/Buy.com store at UGO.com, offering shoppers more than 1.5 million SKUs in 10 categories. Available products will include computers, software, electronics, wireless devices, videos, DVDs, games, books and magazines. UCS will manage inventory, fulfillment, online content, customer service, web site hosting and e-mail marketing.

UCS will also provide UGO with real-time information on sales, click-throughs and conversion rates.