BackCountryStore’s sales grow 134% in 2003
Sales at BackcountryStore.com, retailer of specialty outdoor gear, increased 134% to $16 million last year over 2002, the company reports. The increase is the seventh consecutive year of triple digit growth, the company says. In addition, the fourth quarter of 2003 was BackcountryStore.com’s biggest to date, during which time the company also had record-breaking hours, days and weeks.
John Bresee, BackcountryStore.com’s co-founder, attributes the growth to a combination of factors. “Externally, it was a recovering economy combined with a larger group of people suddenly understanding the power of e-commerce,” Bresee says. “We continue to see more people being comfortable buying high-end outdoor gear on the web. Internally, we believe that it was our ferocious dedication to a great customer experience and our innovative marketing programs such as the new catalog. 2003 was a year when things came together for us.”
BackcountryStore.com also reports that it experienced increases in conversion rates, average orders, net profits, and site traffic in 2003.
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