H-E-B Grocery accesses web to check on promotions
H-E-B Grocery Co., a chain of more than 300 stores in Texas and Mexico, is accessing a web-based business intelligence reporting tool from Teradata, a division of NCR Corp., to see how well product promotions are driving sales by individual departments and stores. The system has proved particularly helpful in planning product levels and assortments of perishable products, H-E-B says.
"H-E-B began looking for a business-intelligence solution in order to provide merchandising, store operations and marketing users with better information that captures the true impact of promoted items both at the department and total store level," says Birgit Enstrom, H-E-B vice president of business intelligence. “Having the right quantities of products, such as fresh bread and deli products, at their peak of freshness is critical to increasing sales and reducing spoilage. Our business-intelligence system powered by Teradata provides us with the data we need to accomplish these goals."
H-E-B sends sales data on separate items by department and store levels over its private network to Teradata, which makes the combined data available on the web in a business intelligence application. H-E-B managers can then access the application with web browsers to conduct multiple reports to see how well products have sold in different promotions in particular stores as well as in store departments.
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