Industry Veteran Joins Multi Currency Services Expert
New York, NY – September 13, 2004 – E4X, the provider of multi currency services that facilitate global business by reducing the FX risks and complexities related to cross border sales and payments announced today that the company has appointed Michael DeSimone to the position of Senior Vice President, Sales and Marketing.
“Our recent growth and expansion has put us in the advantageous position of needing to hire a Senior VP to head up our sales and marketing efforts,” said Yuval Tal, CEO, E4X. “Mike has the right mix of expertise, enthusiasm and personality to make him a perfect fit for our team. We welcome him aboard.”
“E4X is the clear leader in a rapidly growing industry and I’m very pleased to offer my expertise to the team,” said Michael DeSimone. “With the growth of e-commerce globally our services are more relevant than ever and I look forward to being part of the company’s continued advancement.”
DeSimone has more than seventeen years of experience in the area of foreign exchange services and international payments. As E4X’s new SVP of Sales and Marketing, DeSimone will lead the company’s sales and marketing strategy. Prior to his current role at E4X, he has held sales, product development and technology positions with Travelex, Citibank and Thomas Cook Financial Services. In his various roles, DeSimone has worked closely with many organizations, including Visa, JP Morgan Chase, Bank of New York and the Royal Bank of Scotland.
DeSimone’s experience also includes overseeing the development and launch of several internet-based trading, FX, and payments systems for both the personal and commercial segments. He holds a degree in Economics from the University of Buffalo and is a member of NACHA`s global payments forum.
About E4X, Inc.
E4X, Inc. provides multi currency services that facilitate global business by reducing the currency conversion complexities related to cross border sales and payments. With E4X, businesses allow global customers to shop and purchase in local currencies, pay global vendors in the vendors` operating currencies and receive payment in their currency of choice. E4X’s comprehensive solutions enable companies of all sizes to expand globally while reducing foreign exchange risks, costs, and accounting complexities and easing the burden of reconciliation and reporting. Founded in 1999, E4X is based in New York and is privately held. The company operates a research and development facility in Tel Aviv, Israel. For further information, visit www.e4x.com
Contact:
Melissa Holden
Director, Corporate Communications
E4X, Inc.
phone 212.299.3580
fax 212.244.3691
mobile 917.880.4104
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