Hitwise Launches New Search Term Suggestion Report
Providing search marketers with unprecedented search term research tools to create more effective campaigns.
September 23, 2004 – New York – Hitwise, the world’s leading online competitive intelligence service today announced the launch of its new Search Term Suggestion Report. This new report brings a world first opportunity for search marketers targeting customers in the US, UK, Australia, New Zealand and Singapore to access successful, locally relevant search term variation data across all search engines.
Because Hitwise monitors the online usage and search behavior of more than 25 million Internet users every day, only Hitwise can provide a comprehensive tool for marketers looking to gain a competitive edge in their search marketing programs.
The Hitwise Search Term Suggestion Report identifies the most successful keyword variations that are of interest to a business. This allows companies to identify a greater number of relevant keywords for their search marketing campaigns and ultimately, drive more qualified traffic to their website.
For example, with this new feature marketers can run a report of all search terms containing the word “cheap airfares” and see the term’s relative success rate. The report uses data from all major search engines and can be run on a market by market basis*.
US Search Terms
cheap international airfares
cheap last minute airfares
cheap airfares for students
last minute cheap airfares
cheap airfares to europe
cheap airfares to hawaii
cheap domestic airfares
cheap student airfares
cheap airfares international
cheap airfares to africa
UK Search Terms
cheap airfares to australia
cheap airfares uk
cheap airfares to usa
cheap airfares to europe
cheap airfares usa
cheap usa airfares
cheap airfares to canada
airfares cheap uk
cheap airfares australia
cheap airfares from the uk
*non-branded search terms
“As more and more marketers use search engine optimization and paid search campaigns to increase qualified traffic to their websites, having detailed information on how customers use search term variations in each local market is critical,” said Gavin Appel, VP Search at Hitwise. “This new tool is another way Hitwise helps marketers understand the different ways their customers use search, enabling them to maximize their search marketing campaign ROI.”
The Hitwise Search Term Suggestion Report is available as part of the Hitwise online competitive intelligence service. By using this new report in combination with the existing Hitwise search term, ranking, clickstream and online performance charting tools, businesses will be able to instantly measure the success of their own search engine campaigns, and those of their competitors.
About Hitwise:
Hitwise is the world’s leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.
By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation.
Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in Melbourne, Australia and operates in the USA, UK, Australia, New Zealand, Hong Kong and Singapore.
Media Inquiries
Lizzie Babarczy
(212) 331-1283
press@hitwise.com
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