FINDWHAT.COM DELIVERS LOCAL SEARCH SOLUTION TO DISTRIBUTION PARTNER NETWORK
– Facilitates Distribution of New Pay-Per-Call Ads –
FORT MYERS, FL – September 22, 2004 – FINDWHAT.COM, INC. (NASDAQ: FWHT), a leading developer and provider of performance-based marketing and commerce enabling services, today announced a new local search solution for its distribution partner network.
The solution offers website publishers the ability to use a two-box search implementation for their users. One box is for users to enter a relevant keyword or keyword phrase, the other to indicate a geographic territory. Many searchers don’t realize that within a “one-box” search box query they can add in a geographic identifier. By specifically laying out a separate search box for the geographic portion, FindWhat.com helps structure the search in a simple and easy-to-understand format for the searcher. FindWhat.com will then parse out its advertiser keyword ads that have a local identifier as it sends them to its distribution partners, thereby returning very targeted results for local searches. This augments FindWhat.com’s recently announced pay-per-call service*, as pay-per-call advertisers choose the region in which they wish their ads to be displayed. The local search market is already here, and growing: according to The Kelsey Group, 25% of all U.S. commercial searches are local in nature and the local search market will approach $2.5 billion by 2008.
“FindWhat.com recognizes the market need for more local search options,” stated Rick Szatkowski, SVP/GM of FindWhat.com Network/Private Label division of FindWhat.com, Inc. “By equipping our distribution partners with the technical implementation to deliver local search capabilities for its users, and the inventory of ads to fill the local search queries, distribution partners are better able to satisfy their users’ growing thirst for local search results. In the week since our launch of pay-per-call advertising, we have already seen new advertisers offering new ad inventories—from bee supplies to flooring, and existing online advertisers increasing inventories in more “traditional” online categories such as travel, flowers and finance.”
About FindWhat.com®, Inc.
FindWhat.com creates and offers proprietary performance-based marketing and commerce enabling services that help businesses of all sizes throughout the business cycle in reaching prospects, converting prospects to customers and then retaining those customers. Its marketing division creates online marketplaces where buyers are introduced to sellers at exactly the right moment, when they are searching for products and services on the Internet; this introduction is based on a bid-for-position, pay-per-click and pay-per-call (U.S. only), keyword-targeted advertising service. FindWhat.com offers this service directly to advertisers through the FindWhat.com Network™ in the U.S., the Espotting Network in Europe and offers a private label version of this service to large companies and portals worldwide, including Lycos and Mitsui & Co., Ltd. FindWhat.com also operates a merchant services division which includes Miva®, a leading online platform of software and services for small to medium-sized enterprises (SMEs). With its easy-to-use, highly customizable and integrated browser-based point and click business creation software and a vast partner network, Miva is focused on helping to create and enhance online business and marketing services for SMEs. Additionally, FindWhat.com has a primary traffic division, currently offered through Comet Systems, a leading provider of connected desktop consumer software. More information on FindWhat.com is available on the Company’s website at http://www.FindWhat.com.
Forward Looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect`" or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com`s reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2003 and the most recently filed quarterly report on Form 10-Q. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com`s actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein.
® Registered Trademark of FindWhat.com, Inc.
™Trademark of FindWhat.com, Inc.
Pay Per Call trademark of Ingenio, Inc.
FindWhat.com Contact:
Karen Yagnesak
239.561.7229
KarenY@FindWhat.com
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