Engage Announces Marketing Alliance with Leading B2B and B2C Provider
Strategic Relationship to Provide Enhanced Technology Solutions for Retailers and Catalogers
ANDOVER, Mass., -- July 15, 2002 – Engage, Inc. (Nasdaq: ENGA), a leading provider of software solutions and services for advertisers, marketers and publishers, today announced that it has entered into a joint marketing agreement and systems integration initiative with T4G Limited, a premier full-service technology consulting company specializing in the strategic design and the rapid implementation of business-to-business and business-to-consumer applications and systems.
T4G’s expertise includes strategic planning, infrastructure deployment, application development, interface design/communications, knowledge management, merchandise planning, business intelligence, content services and multi-channel information delivery in a diverse range of complex environments.
Through this strategic initiative, T4G will augment and extend Engage’s advertising production solutions to companies serving a broad range of promotional product markets, particularly in the retail and catalog markets. T4G provides content management and production workflow expertise to drive down the cost per SKU for retailers to improve a company’s R.O.I. for multi-channel retailing. T4G’s services can help Engage customers to achieve their implementation objectives. Specifically, the implementation challenges addressed by T4G’s services include:
§ Legacy Data Migration – Content loading Engage repositories to reduce the customer’s time to publish, including re-purposing printed catalog assets to a web-ready form;
§ Systems Integration – Integration of the Engage system into the customer’s existing systems infrastructure;
§ Multi-lingual Conversion and Translation – Re-purposing content assets to enable communication to new markets;
§ Multi-channel Content Preparation - Rapid create / refresh of channel-specific content.
“We are clearly excited about our alliance with T4G, as it broadens our capabilities and expands our market opportunity,” said Robert Napolitano, Vice President, Strategic Partnerships& Alliances of Engage. “We remain committed to providing comprehensive software solutions that best meet the needs of current and prospective clients in the Digital Asset Management (DAM) and Internet Advertising markets, and anticipate additional strategic alliances to help extend our reach in these markets.”
Strong partnerships and alliances contribute to the success of Engage’s Digital Asset Management and Internet Advertising solutions. The Company has already established a Partners & Alliances program that includes alliances with numerous leading technology, application, and integration companies including Sun, Sybase, RealTimeImage, Apple, Oracle, and Studio Workhouse. T4G will also be performing Systems Integration services for Engage in North America. The Companies currently share customers such as Sears Canada.
About Engage, Inc.
Engage, Inc. (Nasdaq: ENGA) is a leading provider of software solutions and services for advertisers, marketers and publishers. Engage’s digital asset management and workflow automation software enables the creation, production and delivery of marketing and advertising content more quickly and efficiently, increasing time-to-market advantages, boosting productivity and ultimately driving higher ROI from marketing programs and advertising campaigns. The company`s Internet ad management business platform powers the effective and efficient design and delivery of online campaigns for web publishers who are competing for advertising revenue in a rapidly evolving medium. A majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI), Engage is headquartered in Andover, Massachusetts, with European headquarters in London and offices worldwide. For more information on Engage, please call 877-U ENGAGE or visit www.engage.com.
About T4G Limited
T4G Limited is a premier full-service technology consulting company specializing in the strategic design and the rapid implementation of business-to-business and business-to-consumer applications and systems. T4G`s team of experienced business consultants have the proven ability to re-design organizational processes to maximize the return on technology investment. T4G specializes in The Intelligent Application of Technologyä. T4G`s clients include many leading Canadian and international corporations, including: JC Penney, Ann Taylor, Saks Fifth Avenue, Disney Stores, Target Stores, REI, J. Crew, Club Monaco, VF Corporation. For additional information about T4G, please visit www.t4g.com.
Statement Under the Private Securities Litigation Reform Act.
This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to the Company’s objectives, plans and strategies set forth herein and those preceded by or that include the words “believes,” “intends,” “expects,” “will,” “anticipates,” or similar expressions, are forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties which could cause the Company’s future results of operations to differ materially from those anticipated, and other risks detailed in the Company`s 2000 Annual Report on Form 10-K and from time to time in the Company`s other reports filed with the SEC.
Contact:
Engage, Inc.
Kimberly Robinson
978-684-3127
krobinson@engage.com
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