Lifetime Television and Global-QVC Solutions to Launch Online Retailing Business and Direct Response Campaigns Featuring Items Related to the Network`s Programming
NEW YORK and KING OF PRUSSIA, Pa., July 16 -- Lifetime, the #1 cable network for women, is extending its brand to online shopping by teaming up with Global-QVC Solutions to create an online store expressly for women. Lifetime`s new alliance with Global-QVC Solutions creates commerce opportunities with items exclusively for women as well as a fast and easy shopping experience designed specifically to fit into a woman`s busy schedule.
Lifetime Television has developed an extensive brand and strong relationship with its overwhelmingly female audience. Through on-air direct response campaigns, the network will be able to offer women merchandise that is of specific interest to them directly from a source they trust. The online store, located at http://www.lifetimetv.com/, will feature a broad selection of products relating to the network`s programming and the viewers` interests.
Lifetime and Global-QVC Solutions will work together on the design of the online retail store, product development and on-air and online promotions. In addition, Global-QVC Solutions will handle technology, customer service, merchandising, order processing and fulfillment.
The initial launch of the alliance will include a direct response campaign relating to Lifetime`s popular "Weddings of a Lifetime" specials. Lifetime and Global-QVC Solutions will work together on merchandising select items from the next "Weddings of a Lifetime" special scheduled for September 2002 on Lifetime Television. Viewers will have the opportunity to purchase items shown during the wedding program, such as the bride`s jewelry, photo albums and other wedding day accessories and mementos. "Weddings of a Lifetime" showcases real-life couples as they prepare to marry in ceremonies that conclude the special.
"We talk to women everyday and know they rely on us to understand their needs. By extending our viewers` entertainment experience and allowing them to acquire items from their favorite Lifetime programs for themselves, we give them another means to experience the Lifetime brand," said Kimberly Bogosian, Director, Lifetime New Ventures. "Partnering with Global-QVC Solutions, a trusted e-commerce and direct response provider, ensures that our viewers will receive an outstanding e-commerce shopping experience," she added.
"Lifetime Television represents a great opportunity for Global-QVC Solutions. The network is the highest-rated cable channel, and its strong female demographic displays a propensity to shop through television and online," said Damon Mintzer, President of Global-QVC Solutions. Mintzer continued, "By offering products specific to their brand and programming, I expect that Lifetime will be able to capitalize on the opportunities to bring great products and merchandise to its viewers while further extending its brand."
LIFETIME has already extended the "Weddings of a Lifetime" brand beyond the television set. LIFETIME partnered with Hyperion Books to create "Weddings of a Lifetime: Love Letters of a Lifetime," a book released in 2000. The next "Weddings of a Lifetime" book from Hyperion will be a wedding planner scheduled for release in 2003. LIFETIME also worked with Rhino Records to develop the "Weddings of a Lifetime" compact disc which features wedding-themed pop songs.
Global-QVC Solutions is an outsource solution provider for e-commerce, serving broadcast networks and cable channels. Global-QVC Solutions provides Web site design and development, customer service, fulfillment, and merchandising for both direct response campaigns and online retail stores. Global-QVC Solutions is a division of GSI Commerce, Inc. (NASDAQ: GSIC) .
LIFETIME is the #1 cable television network in primetime and the leader in women`s television. LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Launched in 1984, LIFETIME serves over 85 million households nationwide, available on more than 11,000 cable systems and alternative delivery systems. LIFETIME launched a 24-hour sister service, the Lifetime Movie Network, in 1998, and a second sister service, Lifetime Real Women, launched in August 2001. On the web, Lifetime Online (http://www.lifetimetv.com/) features informational resources and interactive entertainment. All four services, LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Online, are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.
Forward-Looking Statements
All statements made in this release, other than statements of historical fact, are forward-looking statements. The words "anticipate," "believe," "estimate," "expect," "intend," "may," "plan," "will," "would," "should," "guidance," "potential," "continue," "project," "forecast," and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce and the industry and markets in which the company operates. Those statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by those forward-looking statements. Factors which may affect GSI Commerce`s business, financial condition and operating results include the effects of changes in the economy, consumer spending, the stock market and the industries in which the company operates, changes affecting the Internet, online retailing and direct response marketing, the ability of the company to maintain relationships with strategic partners and suppliers, the ability of the company to timely and successfully develop, maintain and protect its technology and product and service offerings and execute operationally, the ability of the company to attract and retain qualified personnel and the ability of the company to successfully integrate its acquisitions of other businesses, including GSI Commerce`s recent acquisition of Ashford.com, Inc. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the Securities and Exchange Commission. GSI Commerce expressly disclaims any intent or obligation to update those forward-looking statements, except as otherwise specifically stated by GSI Commerce.
CONTACT:
Lifetime
Patricia Kollappallil
+1-212-424-7183
kollappa@lifetimetv.com
Global-QVC Solutions
Patricia Henderson
+1-610-491-7013
hendersonp@globalqvc.com
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