North Plains Systems to License SmartPath to Bolster its TeleScope Offering
-- Adds Project Management, Resource Management and Collaboration Services to Digital Asset Management Solution --
New York, NY, September 16, 2004 --- DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for marketers, advertising agencies and web publishers, today announced that North Plains Systems will license its SmartPath software to add marketing workflow and collaboration capabilities to North Plains’ Gemini solution to enable customers to reduce marketing cycle times and control costs.
TeleScope™ Gemini is designed for marketing departments, creative services organizations and agencies that work with internal and external teams to create and approve rich media content. Integrating SmartPath into the Gemini solution will enable customers to streamline the management of creative projects, and provide managers with a graphical way to design and monitor the status of each task and resource involved in the process, helping to reduce marketing cycle times and control costs.
SmartPath is a comprehensive marketing resource management software solution that enables marketers to manage marketing initiatives across the entire marketing supply chain, enabling marketers to optimize core functions, including information management, operations, and team communication.
“DoubleClick continues to expand its partnerships and channels for its marketing resource management solution,” said Mike Doernberg, Vice President and General Manager of DoubleClick’s Enterprise Marketing business. “Adding such a leader as North Plains to our existing stable of partners, reinforces SmartPath as the industry standard in marketing workflow, collaboration and automation.”
“Customers of TeleScope have long enjoyed the ability to manage their digital assets throughout the enterprise.” said Hassan Kotob, president and CEO of North Plains Systems. “Adding SmartPath to the TeleScope Gemini solution significantly enhances the marketer’s ability to streamline their creative workflow and provides tremendous cost savings through process efficiency.”
In addition to other leading partners, SmartPath is the provider of choice for some of the world’s most innovative companies including GlaxoSmith Kline, Wyeth, Progress Energy, Novartis, Victoria’s Secret, Kohler and National Geographic Society.
About DoubleClick Inc.
DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick`s online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company`s marketing analytics solutions help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world.
About North Plains Systems Corp.
Founded in 1994, North Plains Systems Corp. is the leading provider of digital asset management software. Its pioneering technology and vision for the digital asset management industry are recognized by industry analyst Frost and Sullivan, which honored North Plains with "2004 CEO of the Year" and "2003 Company of the Year" awards. North Plains` GeminiTM workflow and automation solution is the industry`s first integrated workflow and collaboration application designed specifically to support production, approval distribution and ecommerce tasks associated with digital asset management. Customers include Boeing, HarperCollins Publishers, International Monetary Fund, Ogilvy and Mather, Publicis Groupe, Viacom and Warner Bros.
CONTACT:
Dave Frankland
DoubleClick (NASDAQ: DCLK)
111 Eighth Avenue
New York, NY 10011
PH: 212.381.5629
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