Internet Retailer - Strategies For Multi-Channel Retailing

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Press Releases Friday, July 19, 2002   
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Videos, brochures, catalogs and training courses can be customized and delivered to the desktop regardless of connection speed

DALLAS (July 16, 2002)-CABC Inc. has introduced a new suite of applications designed to give content providers a more efficient, secure and branded way to present Internet-based communications-from video and brochures to catalogs and training courses-to their audiences.

The applications work in concert with CABC`s Background Delivery(, a cutting-edge technology that delivers television-quality video and other digital content to any desktop via the Internet or corporate networks regardless of connection speed and without interrupting normal computer use.

The new applications-called vPlayer(, vZine(, vCatalog( and vLearn(--give content providers more flexibility in presenting their information than the currently available third party players, explained Scott Wilson, founder, president and chief executive of CABC.

"Internet-based communications have evolved significantly over the past few years to where they can be a source of income or a source of significant savings to an enterprise," he said. "But the complexity of the communications demands applications that can handle a variety of media formats; that can be branded by the enterprise and that will work with a reliable and secure delivery system like Background Delivery." The vPlayer is a video/audio player that can handle any digital media file format and eliminates the need for any additional media players or plug-ins to view the media files. It plays the media outside of the Internet browser and email.

The vCatalog presents any combination of video, audio, slides and a live browser window to end users in the form of an electronic catalog that supports both online and offline e-commerce functionality. Similar to the vCatalog, the vZine presents multiple media formats in a single, user-controlled application that provides page-forward, page-back, table of contents and index features, as well as live browser and interactive capabilities.

The vLearn application can incorporate rich media played off of the local drive with live or interactive material presented through a live browser window. It also provides for off-line interaction and tracking, which is critical to delivering e-learning to remote or dial-up users.

All of the applications are delivered to the recipient`s desktop along with the content and are integrated with CABC`s proprietary 448-bit encryption and digital rights management to achieve maximum security and control for the digital content. The digital rights management feature:
* Ensures that all content, including video, cannot be copied and can only be played on the computer to which it was targeted.
* Coordinates content presentation to the entire audience enabling the provider to determine when the content is played.
* Restricts the availability of content by limiting plays.
* Automatically replaces or updates the content.
* Automatically configures itself to the audience`s display settings so content can be played at custom screen sizes.

The applications use the latest Microsoft DirectX(r) suite of multimedia application programming interfaces (APIs) to produce the highest possible quality video, audio and dynamic content with no dependencies on third-party applications, files or Internet browsers. CABC Inc. is based in Dallas and provides digital communications and marketing technology that enables companies to broadcast key messages to customers and employees. CABC can deliver any media, including high-quality, full-screen video and audio, to a targeted audience, regardless of Internet connection speed. Messages are delivered discreetly, via Background Delivery(, as the recipient continues working, uninterrupted. CABC also can track how and when recipients use and respond to the broadcast. It`s a complete solution, with no additional hardware, software or IT management required. For more information, go to http://www.cabc.com.

Trademarks:
vPlayer, vZine, vCatalog, vLearn and Background Delivery are trademarks of CABC Inc.

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Brian Cummings
Michael A. Burns & Associates
4245 N. Central Expressway
Suite 500
Dallas TX 75205
214-521-8596
214-521-8599 (fax)
214-566-4934 (mobile)

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