E-DIALOG CONTINUES GROWTH, LAUNCHES NEW TECHNOLOGY PLATFORM IN SECOND QUARTER
LEXINGTON, MA -- July 22, 2002 -- e-Dialog, the precision e-mail marketing innovator, closed the second quarter of 2002 with 15% growth over the second quarter of 2001, a string of new business, and the launch of Precision Marketing Platform 2.0.
Citing e-Dialog`s technology, creative excellence and full service approach, leaders in the media, automotive services, information services, and publishing industries joined on as clients. In addition, several existing clients opted to build on their success by extending their contracts significantly.
The newly launched Precision Marketing Platform 2.0 is a suite of advanced e-mail marketing and campaign planning technologies that let companies more cost-efficiently break through the growing clutter of e-mail and build customer relationships. The platform has three major components:
1) Advanced Custom Publishing (ACP) technology is the strongest dynamic content customization capability on the market, allowing marketers to reach a new level of message content relevance via one-to-one communications. 2) External Event Manager enables cross-channel, event-triggered dialogs by optimizing message timing and content in sequenced communications exchanges. 3) Campaign Builder, e-Dialog`s do-it-yourself e-mail marketing application, complements the company`s fully outsourced services to provide clients with flexible campaign execution options. Having been successfully used by many National Football League teams for more than a year, Campaign Builder now provides new and updated data management and client workflow tools that let non-technical marketers plan, configure and launch their own professional, targeted e-mail campaigns.
"Tough times dictate that marketing budgets be more closely scrutinized to show positive return-on-investment," said John Rizzi, president and chief executive officer of e-Dialog. "e-Dialog`s business continues to grow because our e-mail marketing experts, enabled by our precision technologies, are delivering steadily increasing returns for our clients."
e-Dialog is the innovator in precision e-mail marketing services and technologies that help companies establish powerful, two-way relationships with their customers and prospects. From offices in London and Lexington, Massachusetts, e-Dialog`s team of experienced direct marketers manages every phase of an e-mail marketing program, including strategic planning and creative design, list acquisition, campaign execution, inbound response management, and data analysis. The company`s precision-based approach takes permission marketing to the next level, combining award-winning e-mail marketing expertise with responsible use of proprietary personalization and custom publishing technologies to deliver highly targeted communications for world-class e-Dialog clients. Investors include Flagship Ventures, Commonwealth Capital Ventures, and the Interpublic Group of Companies (NYSE: IPG).
For more information, visit www.e-dialog.com or contact Jim McNulty at jmcnulty@e-dialog.com, 781-372-3326.
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