SageMetrics and NetRatings Announce European Partnership
NORTH HOLLYWOOD, CA September 22, 2004 SageMetrics Corporation, a leading provider of web analytics and behavioral targeting solutions, today announced it has signed a commercial agreement with NetRatings, Inc., the global standard for Internet audience measurement and analysis. Under the terms of the agreement, SageMetrics and NetRatings will offer a SageMetrics web analytics solution in Europe branded as Nielsen//NetRatings Professional.
A hosted solution used by large companies such as Philips, Virgin, Cox Communications, Tesco, Discovery.com and LOreal, the solution delivers detailed intelligence about visitors, site navigation, online processes, purchasing patterns, campaign effectiveness and much more, in real time. It enables the larger online players to understand traffic from multiple sources including tagging and log file data using one system. Requiring no hardware or software investment and implemented in days, the solution assists business managers in driving ROI, increasing conversions and optimizing content.
Benoit Droulez, Managing Director Europe, SageMetrics, said, We are very pleased to partner with such an outstanding organization as Nielsen//NetRatings, and we look forward to bringing our complementary skills to meet the needs of the larger companies within the Europe marketplace.
About SageMetrics
SageMetrics Corporation is a leading outsourced web analytics and behavioral targeting solutions provider that integrates online and offline data from all points of customer or partner contact. SageAnalyst and SageAssist SageMetrics` web analytics solutions provide customizable services and tools for data collection, mining, analysis and reporting. SageAMP, an advanced behavioral targeting platform, is a closed-loop solution that creates user profiles and proactively delivers content, ads and email to specific audience segments. SageMetrics was founded in 1997 with world headquarters in North Hollywood, California, and European headquarters in London, England. For more information, visit the company Web site at http://www.sagemetrics.com or call 818-505-6409.
For further information, please contact: Sarah Blanch, SageMetrics, 818-505-6409 x174 (tel), 818-505-0483 (fax); sblanch@sagemetrics.com
About Nielsen//NetRatings
Nielsen//NetRatings is the global standard for Internet audience measurement and analysis, providing companies with valuable insight into their businesses. Nielsen//NetRatings offers the industry`s premier source of actionable Internet data and digital media research on website usage, online advertising, consumer attitudes and competitive analysis. For more information, please visit www.nielsen-netratings.com
For further information, please contact: Lucy Green, International Marketing and Communications Director Tel: 07734 126750/lgreen@intl.netratings.com
Back...
