KEYLIME SOFTWARE FIRST TO OFFER WEB SERVICES MODEL FOR REAL-TIME WEB ANALYTICS

LimeLight 2.0 Release Enables True Closed Loop Analytics

San Diego, CALIF. (July 23, 2002) -- Keylime Software Inc, a leading enterprise-class Web analytics solution provider, today unveiled LimeLight 2.0, a major upgrade to the most powerful e-Marketing optimization analytics service available today. Enhancements to LimeLight include new analytics modules such as Campaign ROI, the industry`s first Web Services capabilities, as well as dozens of new reports and enhanced usability features.

LimeLight 2.0`s new Campaign ROI suite will uniquely provide enterprises with direct and immediate visibility into campaign spend and performance. Building upon LimeLight`s enterprise-class, real-time architecture, Keylime is exposing the first of many Web Services integration options for clients with the capability for campaign management systems to automatically link configuration, cost, and value information to eMarketing campaign metrics via SOAP/XML.

With LimeLight 2.0, Keylime continues to extend their lead in tracking and enabling optimization of campaigns, content, and navigation dynamics for targeted visitor segments. LimeLight 2.0 seamlessly ties campaign management and effectiveness tracking together, empowering marketers, business managers, and content owners to assess the effectiveness of their marketing tactics in real time and more effectively hone their marketing efforts.

"We are unique in that we have relationships with 30 percent of the world`s top global eBusiness leaders and they want more direct linkage to campaigns and commerce analytics, so they are working hand-in-hand with us as we extend that to leverage our real-time capabilities," said Steve Mitgang, president of Keylime. "For our clients, interoperability with their campaign management and commerce systems is vital to creating a closed loop analytics environment that gives them a complete understanding of the success of their eMarketing efforts from campaign to purchase--what visitors did and did not react to over time. With the release of LimeLight 2.0, we allow our customers to directly interface their campaign management systems to their Web analytics."

eMarketers today know that just measuring visitor clicks is not enough. According to analyst Frank Buytendijk of Gartner Inc., "It is important to understand that Web analytics do not only contribute to performance measurement simply by creating aggregate reports. When driven by customer relationship management (CRM) initiatives, Web metrics can also maintain customer-specific profiles that can be deployed in real-time. Web analytics thus enable personalization of content, service and cross-sell recommendations and contribute directly to the bottom line."

Keylime`s Context Engine provides the most powerful and most configurable real-time Web analytics platform available today. "With the release of LimeLight 2.0, our customers and partners will be able to directly interface to our Context Engine via a SOAP/XML interface," said Ray Ghanbari, Keylime CTO. "We have created extraordinary new capabilities for our clients to have true end-to-end tracking of their eMarketing initiatives by seamlessly integrating their campaign management systems with our real time analytics platform. Rather than needing to copy, paste and reconcile data from different systems, our clients can now easily integrate their campaign management systems with LimeLight. As they define, launch, and manage their campaigns, LimeLight reports will be automatically configured to directly track actual dollars returned from each campaign, all with just the click of a button."

NEW LIMELIGHT 2.0 CAPABILITIES:
--Campaign ROI Reporting
Provides a true understanding of the value at each step of the campaign lifecycle, including full tracking of online as well as offline campaigns by visitor segment. A first for Web analytics solutions, Keylime now supports impressions of customer banner ads on third party sites and email campaigns. Integrating impression tracking enables full campaign lifecycle analytics, from impressions through referred sessions to conversions, including fixed and variable cost metrics, in order to calculate ROI for specific reporting periods and over the lifetime of the campaign. Additionally, Keylime`s Web Services interface enables transparent integration with existing campaign management systems and tools for seamless campaign cost-to-value measurement.
--Visitor Technographics Reporting
Enables content optimization by detailing the technologies a company`s most valuable visitors are using on to access their sites. Shows browsers by version, operating systems by version, and screen size by color-depth activity on the site and across client-defined visitor segments. --Executive Reporting
Delivers insight into total site activity at a glance with access to high-level metrics on Key Performance Indicators (KPIs). The Executive suite of reports is especially designed to provide the broadest set of site health metrics in the most efficient amount of space and illuminate how the entire site is performing across all major KPIs.

About LimeLight
LimeLight is a hosted customer intelligence and Web analytics solution that delivers rapid and accurate visitor behavior insight. Based upon the most technically advanced architecture in Web analytics today, LimeLight enables each stakeholder within the organization to gain an understanding of the relative value of each visitor, individually or collectively in a visitor segment, and their relationship to specific marketing campaigns and content from their unique perspective. With extensive flexibility and configuration, LimeLight allows each user to customize their experience via a Web Services interfaces. LimeLight 2.0 now delivers these deep insights through easier to understand, downloadable reports and charts.

About Keylime Software
Keylime Software, Inc. is an application service provider of real-time customer intelligence solutions that delivers enterprises a single, unified view of customer behavior. Keylime clients use this insight to optimize customer interactions thereby improving lead conversion, campaign and content effectiveness as well as service processes. The improved ability to acquire, convert, and retain loyal clients, in turn, leads to higher revenues and greater profitability. Low IT investment and quick implementation has made Keylime the ideal partner for such renowned companies as Adobe, The American Stock Exchange, AutoNation, BEA, Capital One, Compaq/HP, DuPont, Farmers Insurance, GE, The Hartford, McGraw Hill, Thomson Financial, WorldCom and others. Keylime`s service suite, LimeLight, delivers actionable information on Web site content, visitor segments, marketing campaign effectiveness, merchandising and navigation. LimeLight`s robust analysis is delivered through convenient real-time reports that drive business performance throughout the enterprise. Keylime`s LimeXtract delivers accurate and comprehensive customer behavior information in a structured data source that readily integrates into customer intelligence data warehouses. Established in 1997, Keylime is a privately held company headquartered in Carlsbad, Calif. To learn more, visit Keylime`s Web site at www.keylimesoftware.com.

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