KEYLIME SOFTWARE FIRST TO OFFER SEAMLESS TRACKING FROM CAMPAIGN TO PURCHASE

Guide to E-Commerce Technology

LimeCommerce Provides Full Lifecycle ROI for Internet Retailers

San Diego, Calif. (July 24, 2002) -- Keylime Software Inc, a leading enterprise-class Web analytics solution provider, today unveiled LimeCommerce, the only e-Marketing optimization analytics service offering complete visibility into the full campaign to purchase lifecycle. Built upon LimeLight 2.0--the most advanced web analytics solution available in the market today--LimeCommerce offers retailers, catalogers, and eTailers detailed tracking of campaign lifecycle measurement to online sales activities. LimeCommerce includes new analytics modules for Campaign ROI, eCommerce, Forms Analysis, Impression Tracking, and Internal Search as well as Web Services capabilities, empowering data driven, full-lifecycle optimization. Delivering metrics beyond just shopping cart effectiveness, LimeCommerce`s Campaign ROI suite will uniquely provide enterprises with direct and immediate visibility into campaign spend and performance down to the SKU level. LimeCommerce`s advanced eCommerce engine allows real-time integration with online commerce systems to provide new levels of insights into product, cart, and overall eCommerce performance far beyond what is currently available in the industry. With LimeCommerce, Keylime continues to extend their lead in the tracking and analysis of campaigns, content, and commerce for targeted visitor segments that enables optimization of those efforts and boosts overall conversions. LimeCommerce provides decision makers with the information they need to drive campaign, content, merchandising, search, and site usability optimization efforts. LimeCommerce seamlessly ties campaign management, site management, and effectiveness tracking together, empowering marketers, business managers, and online retailers to assess the effectiveness of their marketing tactics in real time and more effectively hone their marketing efforts. "We`ve developed LimeCommerce to help business teams not only know how well their carts and commerce are working, but to understand specifically what should be done to improve the profitability of those efforts. By directly linking campaign and content performance to commerce effectiveness, Keylime delivers the most direct view into full lifecycle ROI available in the market today," said Steve Mitgang, president of Keylime. "Extending our product line with an offering specifically for B2C and B2B eCommerce efforts gives clients a solution that meets all of their general site analytics needs as well as specific insight into how to best optimize their campaigns, content, transaction, and online sales efforts to increase their ROI."

eMarketers realize that the most important objective today is to acquire and retain customers cost effectively. "Building on its established suite of Web analytic tools, Keylime has created a rich set of analytic applications that address key measurement and reporting requirements of online retailers. And by delivering LimeCommerce as a suite of hosted modules, Keylime has reduced the cost and complexity of deploying the solution," said Andrew Braunberg, Senior Analyst, Current Analysis.

NEW LIMECOMMERCE CAPABILITIES:
eCommerce
Measures online sales efficiency by providing visibility into the full lifecycle performance. This includes detailed metrics on the full commerce lifecycle for various standard and customer-defined segments, giving full visibility from campaigns, to impressions, to product views, to cart additions, to check-out start, to completed purchase. Enables clients to see which campaigns drove what type of purchases and how different types of visitors responded to which campaigns or creative, content pages. Provides multi-tier detail on reports; supporting client-defined hierarchies such as product families, product lines, models, and/or SKUs, enabling optimization of merchandising for various customer segments and marketing campaigns
Campaign ROI
Directly correlates marketing activities against eCommerce outcomes and other conversions to provide ROI analytics. Provides a true understanding of the value at each step of the campaign lifecycle, including full tracking of online as well as offline campaigns by visitor segment, to enable effective optimization of outcomes. Additionally, Keylime`s Web Services interface enables transparent integration with existing campaign management systems and tools for seamless campaign cost-to-value measurement.
Impression Tracking
A first for Web analytics solutions, Keylime now supports integrated tracking of impressions of customer banner ads on third party sites and email campaigns, enabling true full campaign lifecycle analytics, from impressions through referred sessions to conversions. Enables organizations to move beyond the frustrating exercise of resolving discrepancies between different campaign counting methods and focus on using a single, self-consistent method of tracking campaign effectiveness.
Forms Analysis
Reports on transaction effectives by providing detail on the user`s interaction with forms. Shows detailed path and performance metrics on every form set (multi-page forms), form pages--down to the individual form field level. Combined with eCommerce data and campaign ROI data, Forms Analysis enables optimization of web applications to minimize abandons and maximize conversions for a company`s most valuable customers.
Internal Search
Optionally, clients can track the utilization and effectiveness of their internal search engine investments. By monitoring which search strings or words are used, which resulting links are taken, and the final end point of the visitor`s journey, Internal Search reporting enables targeted optimization of site search engines and navigation to most effectively drive most valuable customers to desired outcomes.

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Jason S. Kirshner
The Leavitt/Bell Group, Inc.
26391 Crown Valley Parkway, #110
Mission Viejo, CA 92691
Phone: 949-348-8600 (ext. 231)
Fax: 949-348-8644
Satellite Office: 949-215-7674
Cell: 949-235-0334
E-mail: jkirshner@lbgcomm.com