INTELIHEALTH GETS AN E-COMMERCE SHOT IN THE ARM FROM MARKETLIVE EXPRESS
New E-Commerce Website from Multimedia Live Gives this Healthcare Cataloger the Medicine It Needs for Continued Growth
Petaluma, CA -- July 24, 2002 -- Multimedia Live (MML) (http://www.mmlive.com), the leading developer of e-commerce technology and services for Intelligent Selling(tm) on the Web, announced today that it has created and launched a new e-commerce website for healthcare product cataloger InteliHealth (http://www.ihcatalog.com). The site runs on the MarketLive(tm) Express e-commerce platform, which provides InteliHealth with full e-commerce functionality in a rapid and cost-effective deployment.
The InteliHealth Catalog brings consumers products that prevent medical problems and solve their healthcare needs. The company offers a rich choice of health-enhancing products, all of which are put through a rigorous selection process before they are offered for sale to the public. Their medical review team is composed of doctors and dentists who evaluate whether the manufacturer`s claims seem reasonable from a medical standpoint. MarketLive Express offered a cost-effective way for InteliHealth to create a website that balances content and commerce, providing fast intuitive access to InteliHealth`s store of medical and product information, along with robust e-commerce functionality that makes it easy for customers to obtain the products they want.
MarketLive Express provides InteliHealth with a comprehensive set of e-commerce features and capabilities in an extremely cost-in effective deployment. MarketLive Express uses the full version of Multimedia Live`s Java(tm)-based MarketLive(tm) Intelligent Selling System(tm), so clients using MarketLive Express have complete access to a full set of enterprise-class e-commerce features and functionality. A template-based approach to interface design ensures rapid development, decreases development costs, and puts in place a time-tested path-to-purchase and site architecture. A complete hosting and managed services package is also included, and one monthly fee covers everything.
"MarketLive(tm) Express allowed InteliHealth to opt for a template-based interface with custom graphics and a standardized set of e-commerce features, but with all the power of an enterprise-class e-commerce engine," said Ken Burke, Multimedia Live President and CEO. "This helps keep the price point down, leads to a high return on investment, and gives them plenty of room for future expansion. We are finding that a large number of companies qualify for the MarketLive Express solution. Many use it to power their first e-commerce ventures, and others are using it to replace earlier e-commerce systems that they have grown out of."
About Multimedia Live:
Multimedia Live (http://www.mmlive.com), a pioneer of Intelligent Selling(tm) online, is a nationally recognized Web technology and design company serving the catalog, direct marketing, retail and dot.com industries. MarketLive(tm) is Multimedia Live`s enterprise-class, Java(tm)-based rapid e-commerce development application built from the ground up specifically for catalogers, retailers, direct marketers, and manufacturers. The company has over 125 employees working with clients as diverse as General Motors, eBay, Longs Drugs, and Johnston & Murphy Shoes. It was founded in 1995 by entrepreneur Ken Burke and is located in Petaluma, California.
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Peter Loughlin | Marketing Communications Manager
multimedialive
625 Second St
Petaluma, CA 94952
Phn: 707-780-1627
Fax: 707-769-2661
peter@mmlive.com
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