Advertising.com Launches Search Engine Services

Exclusive clients include BeMusic and Danbury Mint

Baltimore, MD, July 17, 2002 - Advertising.com, Inc., the largest independent interactive advertising network and performance-based marketing services provider, today announced the launch of its Search Engine Services for interactive advertisers. Advertising.com`s Search Engine Services employ the company`s proprietary AdLearn® technology to optimize key word ranking and search engine positioning on all major search engines. In addition, unlike alternative search engine providers, Advertising.com`s services are available on a cost-per-conversion basis.

"We have taken our expertise in performance-based marketing and ad placement optimization and applied it to the industry`s most sought-after new marketing venue - search engines," said Scott Ferber, chief executive officer of Advertising.com. "As advertisers increasingly look to reduce the number of outside vendors they require, Advertising.com provides a one-stop shop for all major channels of interactive marketing - web, email and now search engines."

Client Success
Danbury Mint launched its Search Engine Services campaign with Advertising.com in November 2001. Since that time, Danbury Mint has maintained top three positioning on all major search engines for its selected key words. "Advertising.com has provided us sales which we would never have seen otherwise. Its pay-per-conversion model has been instrumental in building our online sales," said a Danbury Mint marketing executive.

Since initial launch in November 2001, Advertising.com has signed more than 40 new clients to its Search Engine Services including BeMusic (home to such brands as BMG Music Service and CDNOW), Danbury Mint, eDiets, Scholastic, Harris Digital, Loanweb.com and Sonix Systems - an AT&T Authorized Dealer.

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About Advertising.com
www.advertising.com
Advertising.com, Inc. is the expert in performance-based marketing for interactive advertisers and publishers. The company operates the industry`s largest independent interactive advertising network, reaching over 70 million unique visitors monthly via the Web and more than 75 million email subscribers. Advertising.com`s best-of-breed AdLearn® optimization technology and interactive marketing expertise ensure maximum results for its clients, which have included 14 of the top 20 advertisers in the U.S. and all of the top 10 advertisers in the U.K.

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