DoubleClick Gives Seal of Approval for Kaon Interactive Ad Format
Maynard, Massachusetts - July 22, 2002 -- Kaon Interactive Inc., developer of a comprehensive suite of easy to use 3D and 2D imaging technologies for product marketers, has been awarded DoubleClick`s (Nasdaq: DCLK) DART Rich Media Vendor Silver Certification. DoubleClick`s DART applications offer leading-edge ad management and serving solutions for online advertising campaigns.
Advertisements using Kaon’s high quality, truly interactive 3-dimensional product representations now have the seal of approval represented by DoubleClick`s DART Rich Media certification. With a Kaon-enabled advertisement, Web visitors can trigger product animations and behaviors with just a mouse over, bringing to life key product features. Kaon’s technology is compatible with virtually all browsers and operating systems without a plug-in and meets the quality, functionality, responsiveness and reporting standards required for DART Rich Media certification.
DART Rich Media certification gives advertisers and publishers that use the DART service confidence in the quality of the certified vendors. The certification program supports and enables multiple technologies to serve through DART, on an open architecture basis, to enable advertisers to easily migrate to new and innovative industry leading marketing tools.
"DART certification puts Kaon in an excellent position to help product marketers improve advertising effectiveness without requiring users to download a plug-in," said Tim Palmer, Kaon’s Vice President of Marketing. "Kaon ads reach virtually anyone with Internet access, PC and Mac users can both appreciate the compelling ads generated using our technology.”
Rich media vendors must pass stringent requirements to achieve DART certification. The "silver" status is the first of two stages of certification that vendors can achieve, the second of which is reached after a level of successful ad deployment within stipulated quality levels. This silver certification is expected to accelerate adoption and use of ads using on Kaon technology.
"We are committed to providing the highest standards of service to our customers for our own products and also from the vendors that we certify," said Richard Frankel, Vice President and General Manager of Publisher Solutions at DoubleClick. "Kaon’s interactive advertising product has met the standards of support and reporting to establish compatibility with our DART 5 platform and earn its certification."
DART compliant publishers and on-line advertisers are able to use Kaon technology to develop highly effective online ads. To see examples and test a Kaon ad on your site, visit: http://www.kaon.com/index2.php.
About Kaon Interactive Inc.
Headquartered in Maynard, Massachusetts, Kaon Interactive Inc. has developed a comprehensive suite of easy to use 3D and 2D imaging technologies for product marketers. With their small file size and amazing clarity, Kaon`s interactive images are ideal for use on the Internet or in Microsoft PowerPoint for product display, sales, training and service applications. Because they are ultra-high resolution and geometrically precise, Kaon`s 3D product models may also be used to generate an infinite number of print quality 2D images. Kaon`s no plug-in Web viewing technology brings continuous Pan + Zoom capability to legacy 2D images. Kaon`s technologies expand communications possibilities, simplify image management and reduce imaging costs. Companies using Kaon technology include Alcatel, Beltronics, Boeing, Bose, Casio, Cisco, Concept2, Dell, Fisher-Price, FootJoy, HelloDirect, Hitachi, Iomega, Nintendo, Nokia, Palm, Panasonic, Philips, Samson Rope Technology, Samsung, Sony, Quantum Bridge and Ultimatte. For more information visit www.kaon.com.
About DoubleClick Inc.
DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick`s online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company`s marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 26 offices around the world.
Kaon and Kaon Interactive are registered trademarks of Kaon Interactive Inc. Other product and company names herein may be trademarks of their respective owners. Copyright 2002 Kaon Interactive Inc. All rights reserved.
Contact:
Tim Palmer, VP Marketing
Kaon Interactive Inc.
Ph. 978-823-0111, ext. 110
tpalmer@kaon.com
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