Expanding the marketing power of the web to bargain-hunting consumers who may not get what they need from newspaper inserts, CoolSavings Inc. has developed a network of more than 30 web sites for distributing print-at-home online coupons, the company said today.
The CoolSavings Marketing Network includes among its distributor partners major newspapers in cities such as Chicago, Philadelphia, Miami and Detroit, plus specialty web sites including AllRecipes.com and Weather.com.
Advertisers participating in the coupon network include General Mills, 3M, Dannon and Unilever. Other advertisers expected to join later this month include Hormel, Hoover and Gorton’s.
CoolSavings enables advertisers to target unique households and to automatically vary coupon value based on responses to consumer surveys. "This partnership creates great benefits for our viewers because it gives them additional opportunities and possibilities to save money through promotional offerings," said John Cary, president of Digital Chicago, publisher of SunTimes.com.
CoolSavings said the network would soon include additional features, including product sampling, catalog distribution and customer acquisition services such as newsletter sign-ups.
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