At Reno-Depot Inc., Canada’s largest home-improvement retailer, a web-based advertising production system is improving the delivery of advertising and promotional materials across its 20 stores in Quebec and Ontario. The Engage for Retailers system from Engage Inc. eliminates redundancies in the production of more than 1,000 pages of promotional material per year, Reno-Depot said.
"We selected Engage’s advertising production solution to automate and streamline workflow, and eliminate redundancies in our promotion and advertising programs, including English and French language versions," said Christine Beaulieu, vice president, information technology and logistics for Reno-Depot.
The Engage for Retailers system, which is built on Engage’s ContentServer workflow automation and digital asset management platform, is comprised of several integrated applications. They include ApprovalServer, a web-based application that helps the user proof, correct and approve content for delivery across multiple channels, and PromoPlanner, which supports multiple languages and price zones for distributing promotional content across large operations.
Engage for Retailers enables Reno-Depot to automatically integrate its advertising promotions with other business systems, including its Merchandise Management System from JDA Software Group Inc., allowing the Reno-Depot warehouse outlet to more efficiently retrieve product information, Engage said. When combined with the core digital asset management platform, this information triggers workflow automation tools in ContentServer, providing a method to assure accuracy before the content is delivered across various channels.
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