CircuitCity.com will take to the airways this summer with a new national TV advertising campaign. Details of the campaign are still being finalized, but the retailer is spending several million dollars developing the ads, which are slated to run on national cable channels such as ESPN and others.
“This will be a very prominent campaign,” says Fiona Dias, Circuit City senior vice president and president of Circuit City Direct, the retailer’s direct marketing arm. “There are a lot of dynamic things happening with us and the new TV ads will help get the word out.” The campaign is being designed by Foote, Cone & Belding, a Chicago advertising agency.
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