Nintendo launches an online customer loyalty program
As part of its re-designed Nintendo.com, electronic games marketer Nintendo of America Inc. is presenting a new customer loyalty program that gathers information on consumer demand while engaging customers with free perks.
“The new Nintendo.com will enable us to further strengthen our relationships with our customers," said Dan Owsen, Nintendo of America`s online manager. "A higher level of feedback provided by our fans will give us a better view of what our fans want, which will help us tailor future marketing campaigns, customer service outreach and even new products to meet their needs."
Nintendo doesn’t sell its game software and hardware directly to consumers, but its web site forwards visitors to online and offline retailers that sell its products.
The loyalty program is structured in three tiers. All visitors to Nintendo.com can register by providing an e-mail and home address, then participate in forums and surveys and receive e-mail newsletters.
But visitors who own Nintendo products can take their membership to higher levels. By registering at least one Nintendo product on Nintendo.com, visitors become “NSiders” and can receive additional game content and other information not generally available. Those who use their NSider status frequently are offered additional perks including the chance to preview new games and moderate online visitor forums.
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