LimeXtract 1.5 Speeds Cross-channel Optimization
San Diego, Calif. (July 31, 2002) -- Keylime Software, Inc., a leading enterprise-class Web analytics solution provider, today unveiled LimeXtract 1.5, an upgrade to their industry leading analytics data feed service. Enhancements to LimeXtract include measurement for forms performance, visitor location detail, session segmentation, visitor technographics, as well as overall structural enhancements.
LimeXtract 1.5 further extends Keylime’s lead in client-side tracking and measurement that enables optimization of campaigns, content, and commerce for targeted visitor segments. LimeXtract is an enterprise-class customer intelligence service that provides businesses with accurate and comprehensive web visitor behavior data in a fully sessionized visitor-centric relational model that is ideally suited for rapid integration into corporate analytics efforts. By providing a single point of integration with the richest and highest quality web visitor behavior data available today, LimeXtract speeds cross-channel optimization by easily and rapidly integrating with existing relational databases, Business Intelligence, and CRM systems. LimeXtract’s daily data feeds are accessible via a compressed and encrypted file that can be downloaded and mined to perform further analysis for strategic customer relationship management and marketing initiatives.
LimeXtract delivers customer intelligence essential for cross-channel eBusiness optimization that is critical to the analytics functions for major hardware, insurance and financial institutions. Hewlett Packard relies on LimeXtract to gather customer intelligence that helps them monitor and optimize their online store site. “LimeXtract has been very easy to integrate. The data from LimeXtract is very clean, well formatted, and sessionized. LimeXtract comes already structured for relational databases so no cleanup, maintenance or validation was necessary for us to get started,” said Todd Dennis, Senior Manager of Worldwide eBusiness at Hewlett-Packard.
Among the technical advantages that LimeXtract offers is the ability to for clients to integrate data elements individually or in relation. Additionally, Keylime continues to be one of the only vendors in the industry to allow clients to pass custom data elements into LimeXtract at the visitor, session, page view, form view, and internal search view levels, giving analytics teams the ability to directly tie web customer behavior data back to into existing CRM, ERP, transaction, and financial systems quickly and easily.
“LimeXtract provides a single point of integration with comprehensive and accurate visitor behavior data across all enterprise web sites, providing a true 360 degree view of the behavior of each and every web customer,” said Ray Ghanbari, Keylime CTO. “By leveraging Keylime’s world class visitor-centric data collection technologies, LimeXtract delivers the most accurate and comprehensive web visitor behavior data available today, with data dimensions that are simply unavailable elsewhere. LimeXtract enables rapid integration of fully annotated and sessionized visitor behavior data into customer intelligence systems, without the onerous and costly overhead of collecting, scrubbing, and reconciling data from multiple systems and data centers.”
NEW LIMEXTRACT 1.5 CAPABILITIES AND DATA DIMENSIONS:
*Forms Analysis reports on transaction effectiveness by providing detail on the user`s interaction with forms. Shows detailed path and performance metrics on every form set (multi-page forms) and form pages - down to the form field level. By seeing form success rates and abandonment drop-off points, content and process owners are able to pinpoint inefficiencies in their forms processes allowing optimization of their web applications and usability to increase conversions of their most valuable customers.
*Visitor Location Detail presents the perspective of where visitors came from (not just where they went on the site), enabling marketers to better target marketing and content investments to specific customer segments based on location.
*Visitor Segmentation offers users the ability to segment visitor behavior into either long-term associations (lifecycle segment) or event-based associations (session segment) derived either simple or complex rules. Visitor segment data is pervasive across all data dimensions, allowing all site activities (forms, navigation, content, campaign referrals, internal search, eCommerce, etc.) to be correlated back to visitor segments. Each segment carries detailed information such as when and where the conversion event occurred, allowing all site path, campaign, and content information to be easily view by segment or as a whole.
*Visitor Technographics highlight visitor technology utilization such as java script usage, browser type and version, operating system, hardware platform, screen size, and color depth. With this understanding, content managers can tune sites to meet the needs of their general visitor base, as well as, offer specialized content for their high value customers when they understand the technology and speed of the systems being used can handle the demands of newer, more interactive content delivery methods.
About Keylime Software
Keylime Software, Inc. is an application service provider of real-time customer intelligence solutions that delivers enterprises a single, unified view of customer behavior. Keylime clients use this insight to optimize customer interactions thereby improving lead conversion, campaign and content effectiveness as well as service processes. The improved ability to acquire, convert, and retain loyal clients, in turn, leads to higher revenues and greater profitability. Low IT investment and quick implementation has made Keylime the ideal partner for such renowned companies as Adobe, The American Stock Exchange, AutoNation, BEA, Capital One, Compaq/HP, DuPont, Farmers Insurance, GE, The Hartford, McGraw Hill, Thomson Financial, WorldCom and others. Keylime’s service suite, LimeLight, delivers actionable information on Web site content, visitor segments, marketing campaign effectiveness, merchandising and navigation. LimeLight’s robust analysis is delivered through convenient real-time reports that drive business performance throughout the enterprise. Keylime’s LimeXtract delivers accurate and comprehensive customer behavior information in a structured data source that readily integrates into customer intelligence data warehouses. Established in 1997, Keylime is a privately held company headquartered in Carlsbad, Calif. To learn more, visit Keylime’s Web site at www.keylimesoftware.com.
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