CONTACT:
Melissa Rabin
CoolSavings, Inc.
(312) 224-5153
melissa@coolsavings.com
Mary Sawyer
Kupper Parker Communications
(314) 290-2047
msawyer@kupperparker.com
Company`s e-mail append service remains one of the few to ask for consumer permission
CHICAGO, July 29, 2002-CoolSavings, Inc. (OTC:BB CSAV), a leading online direct marketing and media company, is helping leading national companies utilize the Internet to better market to their customers through its new e-mail append service. Titled MatchMaker, this innovative new product enables companies to add permission-based e-mail addresses to their existing house list in order to enhance marketing efforts, improve ongoing customer communications and realize greater cost-efficiencies.
The process is simple. Companies provide CoolSavings with their database of current customers, including physical addresses, and CoolSavings cross-references the list against its own database of consumer e-mail and physical addresses. After matching records, CoolSavings then asks permission from the two companies` common customers encouraging them to opt-in to receive e-mail messages from the client company. After the consumer actively checks a box to receive the communications, their e-mail address is added to the client`s house file. This last step is extremely beneficial to companies concerned with maintaining customer privacy. CoolSavings is one of the only E-mail Append service providers that offers a privacy-friendly consumer opt-in option, as opposed to the more prevalent `opt-out` model, which requires consumers to actively remove themselves from the client`s database within a specified time period.
"MatchMaker allows companies to create an e-mail database of loyal customers, and efficiently target them based on their explicit interest in receiving more information about the company`s products and services," said Matthew Moog, president and chief executive officer of CoolSavings. "MatchMaker provides a new channel for companies to communicate with customers-via e-mail. When companies incorporate electronic communications into their marketing mix, they save significant time and money spent on printed materials and postage."
In addition to cutting costs, clients also get the added bonus of having their customers segmented into the CoolSavings database. This service provides companies with additional customer touch points, which may include the CoolSavings Web site and its various other services to communicate with potential customers.
"This type of direct marketing helps to drive down costs because companies know exactly who their target audience is so they can customize messaging more efficiently," said Ken Treske, chief marketing officer for CoolSavings. "It is similar to a new teacher who enters a classroom not knowing the students, but has background information related to past performance, learning style, and personality. The teaching process is more effective because the teacher knows how to react to the class. The Matchmaker program helps marketers know what their consumers are thinking about them. They can react in an appropriate manner and deliver the right offer to the right individuals."
About CoolSavings
CoolSavings is an online direct marketing and media company that provides smarter solutions to connect marketers to their target consumers. Combining industry-leading analytics and incentive technology with superior customer service that emphasizes a consultative approach, we enable a wide variety of advertisers to identify their best customers among more than 20 million registered members and drive more effective campaign performance. CoolSavings` popular media property, coolsavings.com, is ranked the #1 coupon site on the Internet according to recent Jupiter Media Metrix reports.*
*Jupiter Media Metrix May 2002 report.
CoolSavings is a registered trademark of CoolSavings, Inc. Other product and company names herein may be trademarks of their respective owners.
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Statements in this press release regarding CoolSavings` business which are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the Company`s expectations, beliefs, hopes, intentions or strategies. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including those mentioned in various Securities and Exchange Commission filings made periodically by CoolSavings, may cause CoolSavings` actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. For a discussion of some of the risks and uncertainties which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in CoolSavings` Form 10-K for the year ended December 31, 2001, filed with the SEC.
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