NEIMAN MARCUS EXTENDS RELATIONSHIP WITH ATG TO CREATE LUXURIOUS ONLINE EXPERIENCE
ATG Commerce and Portal Core Elements to High-end Retailer`s Online Strategy
CAMBRIDGE, Mass., July 29, 2002 - ATG (Art Technology Group, Inc., Nasdaq:
ARTG) today announced that Neiman Marcus has expanded its relationship with
the company to provide customers with an enhanced Internet shopping
experience and create more targeted online marketing campaigns. ATG is a
leading developer of online CRM applications for commerce, portals, and
relationship management.
A customer since March 2001, Neiman Marcus Online is now planning to adopt
more widely the business scenarios capabilities of ATG`s online CRM
applications. Neiman Marcus Online operates neimanmarcus.com,
chefscatalog.com and horchow.com. The move will continue to allow Neiman
Marcus Online to ensure that the online shopping experience is synonymous
with the Neiman Marcus brand.
"Our online presence operates as a seamless and natural extension of our
stores and catalog channels. E-commerce must offer a customer experience
that is consistent with that brand: the finest and most fashionable
merchandise, coupled with customer service and support that is without
peer," explained Dan Korn, executive vice president of Neiman Marcus Online.
"In the stores, each relationship between a customer and her associate is
unique. The use of ATG`s business scenarios and personalization capabilities
allow us also to provide our online customers with unique, tailored and
appropriate experience, enabling Neiman Marcus Online to provide the
experience that our customers have to come to expect."
"Neiman Marcus understands that brand is everything, and that a successful
online venture is a natural and transparent extension of your offline
presence," said Ken Volpe, vice president of product planning and strategy
for ATG. "By incorporating business scenarios into their online efforts,
Neiman Marcus is able to maintain the consistency of the company`s brand
across all of its sales channels. It is always satisfying when a customer
sees the value of your technology and elects to expand and enhance the
established relationship."
In addition to ATG Commerce, Neiman Marcus has also purchased the ATG Portal
and has plans to launch an employee intranet built on the technology.
About ATG
ATG (Art Technology Group, Inc.) is a leading developer of online CRM
applications that deliver an integrated, personalized experience for
customers, partners and employees: the frontline of every business.
Customers around the globe rely on ATG for the frontline applications that
help build and manage mutually beneficial relationships. Deployed on the
industry`s most popular application servers, ATG`s application suites for
e-commerce, portals, and relationship management are ideal for integrated
e-business initiatives across the enterprise.
Today, ATG has delivered e-business solutions to blue-chip companies
worldwide including Aetna Services, Inc., Alcatel, American Airlines, AT&T,
Barclays Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor
Credit, HSBC, J. Crew, Sun Microsystems, Walgreen Company, and WellsFargo.
The company is headquartered in Cambridge, Massachusetts, with additional
locations throughout North America, Europe, and Asia. For more information
about ATG, please visit our Web site at www.atg.com .
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* 2002. ATG, Art Technology Group, Scenario Personalization, and Data
Anywhere Architecture are registered trademarks of Art Technology Group,
Inc. All other product names, service marks, and trademarks mentioned
herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the
safe harbor provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks and uncertainties
that may cause ATG`s actual results, levels of activity, performance or
achievements to be materially different from any future results, levels of
activity, performance or achievements expressed or implied by such
forward-looking statements. Important risk factors affecting ATG`s business
generally may be found in ATG`s periodic reports and registration statements
filed with the Securities and Exchange Commission. Risk factors related to
the subject matter of this press release include the possibility that the
ATG product deployment will not be successful, significantly enhance the
user`s Internet experience or handle user volume; that it will not maintain
or enhance the customer`s brand; the need to adapt to rapid changes so
products do not become obsolete; the possibility of errors in ATG`s software
products; the risks and costs associated with intellectual property and
other litigation; and the possibility that the solution will not make
customer implementations faster and more flexible. ATG undertakes no
obligation to update any of the forward-looking statements after the date of
this press release.
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