 |
|
|
 |
 |
Thursday, August 1, 2002 |
  |
MORE THAN A SIMPLE MAKEOVER: MARKETLIVE EXPRESS GIVES MD FORMULATIONS A NEW FOUNDATION FOR SUCCESS
Multimedia Live Technology Delivers Functionality and High Return on Investment Through a New Website
Petaluma, CA - August 1, 2002 -- Multimedia Live (MML) (http://www.mmlive.com), the leading developer of e-commerce technology and services for Intelligent Selling(tm) on the Web, announced today that it has created and launched a new merchandising e-commerce website for skin care product developer MD Formulations (http://www.mdformulations.com). This website gives MD Formulations its first online selling capabilities, and runs on MarketLive(tm) Express, the full-featured, cost-effective e-commerce development application from Multimedia Live. Multimedia Live also did all the graphic design for the site.
MD Formulations develops, markets and distributes a complete line of professional skin treatment products. A leader in efficacious skin care, the company is committed to scientifically validated results and to maintaining the highest standard of safety and credibility in all products. Extensive research goes into their proprietary formulas that deliver increased levels of active ingredients in precisely the right pH level, making them highly effective and non-irritating to the skin. MD Formulations products are sold in over 3,000 spas and salons in the US and in 38 countries worldwide.
MarketLive Express provides MD Formulations with a comprehensive set of e-commerce features and capabilities in an extremely cost-effective deployment. MarketLive Express uses the full version of Multimedia Live`s Java(tm)-based MarketLive(tm) Intelligent Selling System(tm), so clients using MarketLive Express have complete access to a full set of enterprise-class e-commerce features and functionality. A template-based approach to interface design ensures rapid development, decreases development costs, and puts in place a time-tested path-to-purchase and site architecture. A complete hosting and managed services package is also included, and one monthly fee covers everything.
A very popular and effective custom feature on the new MD Formulations site is the Skin Care Profile. This is a wizard that asks a number of questions regarding the characteristics of the visitor`s skin. Completion of this short questionnaire generates a page with a "combination skin care regimen shopping list." This is a list of recommended products that allows the shopper to add them directly to the shopping cart or to link to each product`s detail page for more information. The Skin Care Profile makes it easy for shoppers to find exactly the right products for them, and has resulted in vastly increased sales.
A comprehensive administration system is a standard feature of all MarketLive Express deployments. This system gives clients complete control of all products, images, written content, and much more. MD Formulations uses it exclusively for entering all product information, product descriptions, SKUs, and prices. This way, the company avoids the costs associated with purchasing, integrating, and maintaining an external back-end database.
"Our new website for MD Formulations is a great showcase for MarketLive Express," said Ken Burke, Multimedia Live President and CEO. "Their new website generates a lot of sales, boosts their online brand image, and gives them plenty of room for expansion in the future if they should need it. The MarketLive Express solution brings world-class online selling capabilities within reach of thousands of catalogers, retailers, direct marketers, and manufacturers who need a cost-effective solution. Many use it to power their first e-commerce ventures, and others are using it to replace earlier e-commerce systems that they have grown out of."
About Multimedia Live:
Multimedia Live (http://www.mmlive.com), a pioneer of Intelligent Selling(tm) online, is a nationally recognized Web technology and design company serving the catalog, direct marketing, retail, and dot.com industries. MarketLive(tm) is Multimedia Live`s enterprise-class, Java(tm)-based rapid e-commerce development application built from the ground up specifically for catalogers, retailers, direct marketers, and manufacturers. The company has over 125 employees working with clients as diverse as General Motors, eBay, Longs Drugs, and Johnston & Murphy Shoes. It was founded in 1995 by entrepreneur Ken Burke and is located in Petaluma, California.
###
Contact:
Peter Loughlin | Marketing Communications Manager
multimedialive
625 Second St
Petaluma, CA 94952
Phn: 707-780-1627
Fax: 707-769-2661
peter@mmlive.com
Back...
|
|
 |
|
