Iomega Corporation Chooses Channel Intelligence, Inc. to Provide Channel Buy Links Service
CI`s Channel Buy Links expected to expand incremental sales, reduce shopping
cart abandonment, and tighten the bond between Iomega, dealers, and
consumers
CELEBRATION, FL (July 30, 2002) - Channel Intelligence, Inc. announced today
that Iomega Corporation has selected the Channel Buy Links service to
improve customer satisfaction and better support their online dealers.
"Iomega has always been a customer-focused company and Channel Buy Links is
exactly the kind of service we look for to improve our web site for our
customers," said Tamra Hamblin, project manager, e-Business for Iomega.
"Channel Buy Links has made it even easier for our customers to buy our
products."
"The power of linking to the channel can be seen in Iomega`s implementation
of Channel Buy Links. To date Iomega has sent over 4700 highly qualified
leads to their channel partners," said Roger Robbins, vice president of
sales for Channel Intelligence. "Based on actual sales data, the
effectiveness of a lead generated by Channel Buy Links has been proven to be
4X greater than a lead generated by other means from a manufacturer web
site."
Channel Buy Links are product-specific links that take consumers from the
information-gathering phase on a consumer goods manufacturer`s Website
directly to the buy page at dealers who carry the product and have it
available in stock. The service is easy to implement for the manufacturer,
and requires no action on the part of the retailer to participate. The
company has already generated more than $312 million of leads for dealers -
a figure which grows by more than $3 million per day.
"Smart consumer goods manufacturers know that consumers want to buy online
as well as buy from retailers they know well. Any service that makes it
more convenient for a consumer to do so is a great addition to the
manufacturer web sites," said Bart Weitz, JC Penney Professor of Marketing,
Warrington College of Business, University of Florida.
About Iomega Corporation
Iomega Corporation provides easy-to-use, high value storage solutions to
help people protect, secure, capture and share their digital valuables.
Iomega`s award-winning storage products include the popular Zip® 100MB and
250MB Drives, high performance Iomega® HDD Portable Hard Drives that feature
capacities from 20GB to 30GB, Iomega® HDD External Hard Drives that offer
capacities of 40GB and will soon offer capacities up to 120GB, and Iomega®
External CD-RW Drives. Iomega QuikSync™ automatic backup software and
HotBurn® CD-recording software simplify data protection and sharing at home
and in the workplace. For networks, the new line of Iomega NAS servers
offers capacities of 120GB to 480GB. The Company can be reached at
1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.
About Channel Intelligence, Inc.
Channel Intelligence, Inc. (formerly youknowbest) develops services that
improve the online sales process between manufacturers, dealers, and
consumers. These services allow manufacturers and dealers to capture
incremental sales, reduce shopping cart abandonment, and refine product flow
through the channel, all while improving the online shopping experience for
the customer. Channel Intelligence, Inc. is privately held by Aweida
Ventures, New South Ventures, private investors, and management.
For more
information, contact: Channel Intelligence, Inc., 1180 Celebration Blvd.,
Celebration, FL 34747; phone (321) 559-2378; fax (321) 559-2379;
www.channelintelligence.com.
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