Jean Y. Bae
RF Binder Partners
781.455.8250
jean.bae@rfbinder.com
EasyAsk`s Integrated Product Bolsters IBM WebSphere Commerce Platform
Littleton, MA - August 5, 2002 - EasyAsk, the leading provider of online search and navigation solutions for sales acceleration and self-service, announced today that it has been selected by the IBM WebSphere Commerce Group as a preferred provider for search and navigation technology.
WebSphere Commerce is IBM`s leading e-commerce software for deploying and managing both consumer and business commerce sites. IBM and EasyAsk will now go-to-market with a strategy that includes product integration as well as customer and market development. EasyAsk has also been elevated to IBM`s Advanced Alliance Member group.
With this announcement, IBM WebSphere Commerce becomes the only commerce platform solution engineered and architected to deliver advanced precision search and dynamic navigation functionality. With the integration of EasyAsk, WebSphere Commerce Search will allow organizations to transform basic search functionality into a revenue-driving capability, increasing conversion rates, average order sizes, repeat visits and purchases and the overall profitability of online commerce Web sites. Using IBM WebSphere Commerce search enhanced with EasyAsk technology, marketing staff will now be able to dynamically apply marketing and merchandising techniques and intelligence into the presentation of search and navigation results so that shoppers can find and buy products more quickly, and more often. The result for both consumer and business online commerce sites is greater online profitability, brand integrity and customer satisfaction.
"We chose EasyAsk because it is designed specifically for online commerce, and because of its powerful precision search, dynamic navigation and merchandising capabilities," said Bart Lautenbach, Director of IBM WebSphere Commerce. "Our customers tell us every day that search is an absolutely critical component of a successful online commerce site. IBM`s expanded relationship with EasyAsk makes it possible for companies to easily implement a sophisticated search and navigation solution that has a proven return on investment."
"Companies that have adopted EasyAsk are recognizing significant and immediate increases in top-line revenues, customer satisfaction and bottom-line profitability. IBM is the first commerce platform provider to proactively meet the rapidly emerging requirement for fully integrated search and navigation," said Bob Alperin, President and CEO of EasyAsk. "IBM`s forward thinking and ability to impact the market is one of the reasons they stand out from the crowd and one of the reasons why EasyAsk is so excited to have been selected by IBM. We will be collaborating with IBM to help customers and prospects achieve unprecedented revenue and profitability while delivering an exceptional customer experience."
EasyAsk for IBM WebSphere Commerce is available from IBM and EasyAsk. For more information, visit: www.ibm.com/software/commerce.
About EasyAsk
EasyAsk is the leading provider of online search and navigation solutions for sales acceleration and self-service. EasyAsk search solutions directly and significantly increase results for leading retailers such as Lenox, Lands` End, J. Jill, SmartBargains, Talbots, and wine.com by e-Vineyard. Our fully integrated solution includes precision search, dynamic navigation and merchandising powered by a sophisticated natural language processor to improve customer satisfaction and drive higher site revenues. Hundreds of companies have acquired the company`s core technology. Strategic partners include IBM and SAIC. Leading investors include Sigma Partners and Flagship Ventures. EasyAsk is headquartered outside of Boston with sales offices in Chicago and San Francisco. For more information, contact EasyAsk at 1-800-425-8200.
Back...
