AE DIRECT MAKES NEWROADS ITS PROVIDER OF FULFILLMENT SOLUTIONS
Contact:
Shulamit Gershenson
Articulate Communications Inc.
119 West 23rd Street, Suite 403
New York, New York 10011
P: 212.255.0080 x 14
F: 212.255.0090
Hip Clothing Brand Signs Multi-Year Contract
to Outsource Customer-Facing Critical Business
Processes
GREENWICH, Conn. — Aug. 5, 2002 — NewRoads, the
leading business process outsourcer of fulfillment and
customer care services, today announced that American
Eagle Outfitters (NASDAQ: AEOS) has signed a
multi-year contract that will enable it to outsource
its most critical direct-to-consumer fulfillment
processes. NewRoads will manage all aspects of order
fulfillment for AE Direct’s direct-to-consumer
programs, including its Web site (www.ae.com) and
catalog distribution, to give consumers the
high-quality shopping experience they expect from such
a recognized brand. Specific details of the contract
were not disclosed.
NewRoads will provide AE Direct with:
• Customer care services, including telephone and
online support
• Order processing of all incoming orders via the
phone and the Web
• Order fulfillment
• Product warehousing
• Returns processing
“NewRoads’ driving mission is to provide
cost-effective, brand-enhancing fulfillment and
customer-care solutions for our clients,” said L.
Michael Shelton, NewRoads’ executive vice president
for sales and marketing. “Our role as a fulfillment
process outsourcer puts us at the heart of business
initiatives like AE Direct, helping well-known brand
names get their products to market in new and creative
ways. Everything we do is built around helping
innovative companies like AE be successful.”
“With NewRoads, we found a business process outsourcer
with long-term stability, proven apparel expertise and
a reputation for quality service,” said Heather
Yerage, director of operations for AE Direct.
“NewRoads has the total outsourcing package to
maintain our brand experience and grow to match our
needs as our direct-to-consumer business expands.”
About American Eagle Outfitters
American Eagle Outfitters (NASDAQ:AEOS) is a leading
lifestyle retailer that designs, markets and sells its
own brand of relaxed, versatile clothing for 16- to
34-year-olds, providing high-quality merchandise at
affordable prices. AE’s lifestyle collection includes
casual basics like khakis, cargos and jeans, fashion
tops like rugbys, polos and graphic Ts, and functional
items like swimwear, outerwear, footwear and
accessories. AE’s Canadian subsidiary,
Thrifty’s/Bluenotes, targets a slightly younger
demographic, offering a more urban/suburban,
denim-driven collection for 12- to 22-year-olds.
American Eagle Outfitters currently operates 660 AE
stores in 48 states and the District of Columbia, 51
AE stores in Canada, and 112 Thriftys/Bluenotes stores
in Canada. AE also operates via its Internet
business, www.ae.com.
About NewRoads
NewRoads provides business process outsourcing
solutions of fulfillment, customer care and supply
chain execution to deliver products, information
requests and rebates to customers who order over the
telephone, via the Internet, and by mail or catalog.
By combining best-practices solutions and services
with its nationwide network of more than 20
distribution and call centers, NewRoads efficiently
and cost effectively delivers it clients’ products and
enhances their customers’ brand buying experience.
Based in Greenwich, Conn., NewRoads serves more than
200 clients, including Restoration Hardware (NASDAQ:
RSTO), Godiva, American Eagle Outfitters (NASDAQ:
AEOS), Avon (NYSE: AVP) and Procter & Gamble (NYSE:
PG). For more information, visit the company’s Web
site at www.newroads.com.
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