Brylane chooses TrueSpectra for Image Serving
Contact:
Stacy Pena
RAINMAKER COMMUNICATIONS, INC.
ph - 650.965.2985
fx - 650.967.1618
stacy@rainmakercommunications.com
www.rainmakercommunications.com
Brylane chooses TrueSpectra for Image Serving
Retailer will implement Image Server across multiple web sites in time for
the holiday buying season
SAN MATEO, CA - August 5, 2002 - TrueSpectra, Inc. (www.truespectra.com) the
leading provider of high-performance server-based imaging solutions, today
announced that Brylane (www.brylane.com), "America`s Specialty Catalog
Leader", has selected TrueSpectra Image Server to speed their website
development and increase product sales across multiple brands and websites.
"With many different brands and eight distinct websites, we were looking for
a solution that would allow us to quickly update our online stores with the
latest products," stated Alex Betancur, Chief Technology Officer -
Interactive Media Group. "We also needed to meet the customer demand for
zoom without forfeiting either site speed or production speed. TrueSpectra
was the only product that could expedite our site development and updates
and without sacrificing the quality of our customers` online shopping
experience."
TrueSpectra recently released Image Server V4, which enables faster Web
application development and simplifies integration with leading products and
platforms including Macromedia Dreamweaver MX, Flash MX, ColdFusion MX, JAVA
applications, and servers such as BEA WebLogic, IBM Websphere, Apache Web
server, and Microsoft IIS Web server. The second-generation Dynamic Zoom,
with an enhanced user interface, is one of the most widely used features in
web site development, and can now be controlled using Generator tools that
give developers easy-to-use interfaces to quickly enable Web site images
with Zoom.
"Image serving does not have to be time consuming, difficult and costly,"
said V. David Watkins, President and CEO of TrueSpectra. "Customer such as
Brylane need products that increase their efficiency and have an immediate
positive effect on their business. The continuing growth of our family of
customers is proof that our product stands alone in performance, ease of use
and affordability."
TrueSpectra`s product line includes Image Server V4, which is designed to
meet the capacity and performance needs of medium to large Web sites as well
as the Image Server, Developer Edition, which has been designed for smaller
sites and intranets and will allow millions of developers to cost
effectively integrate image-serving technology into their Web applications.
About TrueSpectra
TrueSpectra, Inc. is the leading provider of high-performance, server-based
imaging solutions. TrueSpectra offers a more efficient way for companies to
manage, publish, and repurpose images from single source image files.
TrueSpectra Image Server is proven to streamline the image publishing and
maintenance processes, saving customers time and money. TrueSpectra`s
technology is based on industry standard HTTP and easily integrates with
existing infrastructures with minimal training. Customers include Lowe`s,
Nordstrom, Kinko`s, Blockbuster, and Macy`s, among others. TrueSpectra`s
partners include Macromedia, Akamai, Oracle, and Blue Martini Software.
TrueSpectra can also be deployed over a global CDN. For additional
information, please visit http://www.truespectra.com.
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