New Merchandising Technology Transforms Print Catalogs Into Interactive Online Product Catalogs
Provides Retailers Affordable Solutions by Leveraging Existing Assets
Provides Consumers with Familiar Shopping Experience Empowered by RichFX Visualization Features
New York, NY and Boston, MA (08/07/02) - RichFX Inc., unveiled today at eTail2002, its new RichFX Catalog Accelerator(tm) - a new innovative merchandising technology that transforms print catalogs into interactive online product catalogs. The RichFX Catalog Accelerator recreates the familiar print catalog shopping experience online, and enhances it by enabling customers to view products using RichFX`s cutting-edge visualization features. This new offering allows retailers to leverage existing catalog assets to provide a branded, cost efficient solution that can be easily modified to match a retailer`s online merchandising strategy.
The RichFX Catalog Accelerator goes beyond creating a static copy of a retailer`s catalog online. Customers can virtually turn the pages of an online version of a retailer`s print catalog, zoom-in on fine product details, change product colors, mix and match items and make purchases. Customers can even put a virtual sticky note on a page they want to flip back to quickly. The RichFX Catalog Accelerator can update catalogs dynamically on a daily basis, allowing retailers to quickly change prices, check inventory status or launch sales promotions.
Johann Butting, CEO of RichFX said, "Research has shown that over 70% of online shoppers browse catalogs prior to visiting Web sites. The RichFX Catalog Accelerator provides customers with a familiar experience, but also draws them into a richer, more engaging and compelling shopping experience, where they can interact with a broad array of product attributes. RichFX`s virtual product catalogs also make economic sense for retailers because our production team can leverage the existing catalog pages to create an efficient multi-channel merchandising solution."
About RichFX
RichFX is the market leader in online visual merchandising solutions. RichFX combines its online merchandising expertise, patented technology and first hand consumer research to offer merchandising solutions that enable online and multi-channel retailers to achieve measurable results. RichFX enables retailers to leverage their existing visual assets and turn them into powerful and cost-effective merchandising tools online. Leading retailers such as Coach, Spiegel, Reader`s Digest, Neiman Marcus, Clarins, American Express Publishing and the Home Shopping Network have utilized RichFX solutions to enhance the visual communication of their products and build their brands online. RichFX is funded by premier financial institutions, including Morgan Stanley, Mellon Ventures and Deutsche Bank Alex Brown as well as Internet leader RealNetworks®, Inc. Additional corporate and product information can be found at http://www.richfx.com.
Contact for RichFX:
Daniel Miles Delson
dmd@rlmnet.com
(212) 484-7747
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