Gordon Brothers Selects Eversave to Manage Its Online Consumer Marketing

Guide to E-Commerce Technology

BOSTON, Aug. 7 -- Gordon Brothers Group, LLC, of Boston, the world`s largest retail asset-disposition company, announced today that it has selected Eversave to perform all of its online consumer marketing. Eversave will handle customer list development and will use email marketing to support Gordon Brothers` retail sales initiatives.

"Eversave`s extensive experience with retailers in developing lists, and in creating online incentives to bring customers into stores, was a key factor in our decision to use them," stated Gordon Brothers` Managing Director Gage Andrews. "With close to 3 million active customers, they have a very broad market reach."

"Gordon Brothers has used email marketing for several years to supplement our print and electronic advertising," said Andrews. "By forming this strategic partnership with Eversave, we will dramatically increase our capacity to run compelling online marking programs."

About Gordon Brothers
Founded in 1903, Gordon Brothers Group, LLC, the Boston-based retail finance and asset management firm, provides customized business solutions for retailers and consumer product companies that seek to maximize liquidity of underperforming inventory, real estate and other assets; facilitates mergers and acquisitions; appraises inventories and secures Equity and Debt capital. During the past two years, Gordon Brothers was involved in selling over $9 billion worth of inventory, mitigated $2 billion of leasehold obligations and conducted appraisals on $50 billion of retail assets. For more information visit http://www.gordonbrothers.com/

About Eversave
Launched in 1999, Eversave is a leading e-marketing infrastructure company that powers geographically-targeted promotional Internet content from more than 20,000 merchants nationwide. Eversave builds and maintains proprietary email lists for clients and deploys personalized email marketing campaigns. Eversave`s clicks-to-bricks strategy attracts a highly active member base and enables businesses to harness the power of the Internet by marketing directly to customers via digital coupons and targeted email promotions, driving foot traffic into their stores. For more information visit http://www.eversave.com/.

CONTACT:
Elizabeth Wicks of Gordon Brothers Group, LLC
+1-617-422-6299