COMSCORE MEDIA METRIX ANNOUNCES UNPRECEDENTED GLOBAL REPORTING OF INTERNET USAGE ACROSS 40 COUNTRIES
Expansion Strategy Fueled by Industry Demand
Reston, VA – August 8, 2002 - comScore Networks, Inc., the standard in Internet behavioral measurement, today announced the immediate global expansion of its industry-leading comScore Media Metrix audience measurement service. In September 2002, comScore Media Metrix will deliver audience measurement services covering 25 countries and eight world regions, far exceeding the reach of any other service in the industry. By the end of 2002, comScore Media Metrix will further increase this coverage to approximately 40 countries.
comScore continuously collects Internet activity from a representative global cross-section of more than 1.5 million Internet users, of whom more than 500,000 reside outside the U.S. Using this massive sample, comScore to date has measured and reported Internet activity of the total worldwide audience and five select countries within that population. With an urgent need among global marketers for more accurate and complete Internet measurement solutions, today’s announcement marks the completion of efforts that comScore had already initiated.
“By its very nature, the Internet is the first truly global medium that spans virtually every country, creating a critical need for Internet measurement technology that does the same,” explained Magid Abraham, Ph.D., comScore Networks president and CEO. “Many Web sites draw large audiences from outside local borders, and many marketers are seeking to offer online services and direct marketing efforts in a growing number of countries.”
“Yet as the need grows to understand this local online activity, measurement services have been non-existent or very limited in scope and representivity,” continued Dr. Abraham. “Given comScore’s intense client focus and long-standing global samples, it’s natural for us to fill this vast, unmet need.”
comScore`s broad global expansion comes in sharp contrast to moves by other Internet measurement services, which over the past several months have halved the number of countries measured. comScore Media Metrix Global Services counter this trend, delivering multiple client benefits:
· Superior samples: In countries for which competitive services are available, comScore sample sizes are typically two to three times larger than those employed by other companies. Founded upon random online recruitment techniques, and using incentives that have broad appeal for every socio-economic group, these larger samples ensure more accurate data projections and visibility of hard-to-measure Web sites.
· Unique country reporting: Among the 25 countries reported by comScore in September 2002, 14 –- including major markets such as Russia, India, Canada, and Mexico -- will not be available from any other source. Countries to be reported in September 2002 (in addition to the United States) include:
Argentina
France
Netherlands
Australia
Germany
New Zealand
Belgium
India
Norway
Brazil
Ireland
Russia
Canada
Israel
Singapore
Chile
Italy
South Africa
Colombia
Japan
Spain
Finland
Malaysia
United Kingdom
Mexico
· World market reporting: Global marketers seeking to further understand online consumer activity at a higher level will benefit from comScore’s unique reporting of eight major world markets, including:
North America
Eastern Europe
Middle East
Latin America
Asia Pacific
European Union
Africa
Total Non-U.S.
· Consistent delivery schedule: comScore data are available before any other source, and for all countries in the same delivery week. Competitive services require a delay of several weeks before reporting complete international totals.
· Flexible electronic delivery: Data for all countries will be delivered via comScore Media Metrix’ powerful and easy-to-use Web-based delivery system, allowing for fast, flexible queries and data exporting.
comScore Media Metrix Global Services will initially be available to individual clients at an annual subscription rate of $15,000 per country or region. However, clients requiring broad-scale measurement can subscribe to all countries delivered in September 2002 (excluding the U.S. and Canada) at the rate of only $150,000 per year.
About comScore Media Metrix
comScore Media Metrix, a division of comScore Networks, provides industry-leading Internet audience measurement services that report - with unmatched accuracy - details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix continues the tradition of quality and innovation established by its Media Metrix syndicated Internet ratings - long recognized as the currency in online media measurement among financial analysts, advertising agencies, publishers and marketers - while drawing upon comScore`s advanced technologies to address important new industry requirements. All comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore Networks
comScore Networks provides unparalleled insight into online consumers. This capability is based on a representative cross-section of more than 1.5 million global Internet users who have given comScore explicit permission to confidentially capture their Web-wide browsing, buying and other transaction behavior, including offline purchasing. Through its patent-pending technology, comScore measures what matters across the entire spectrum of surfing and buying behavior. This deep knowledge of customers and competitors helps clients design more powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as Microsoft, Kraft, The New York Times Company, Best Buy, Starwood Hotels and Resorts, Nestlé, Wells Fargo & Company, GlaxoSmithKline, and Orbitz. For more information, please visit www.comscore.com.
For more information, please visit www.comscore.com.
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