J. Crew sets sights on web rebound in second half
Although fourth-quarter web sales were down 38% at J.Crew Group Inc., to $29.6 million from $47.9 million, the multi-channel apparel retailer is sprucing up its direct-to-consumer business and expects to see a turnaround in the second half of this year, the company tells Internet Retailer.
J. Crew, which operates JCrew.com, 154 retail stores, 42 outlet stores and a catalog, will re-focus attention on its web site this year after a corporate restructuring last year, a spokesman says. “We’ll be supporting the site with targeted e-mail promotions in a more balanced and long-term strategy, and increasing product assortments, including adding back two women’s lines that were removed last year,” he says.
J.Crew’s web and catalog operations are headed by Roxane Al-Fayez, executive vice president of catalog and e-commerce. Al-Fayez joined J. Crew late last year and has worked for Gap Inc. and Victoria’s Secret.
Also new on the management team is Tracy Gardner, executive vice president of merchandising, planning and production for all of J. Crew. Gardner was formerly with Gap Inc., where she was senior vice president for men’s and women’s lines.
Back...
