Ten/Resource changes name to Resource Interactive
Columbus, OH-based consulting company Ten/Resource has changed its name to Resource Interactive to reflect its shift to focus only on web-based marketing. In addition, it has named president Kelly Mooney as a partner in the business. Mooney has been with the company for nine years.
“The company`s decision to singularly focus on the web underscores the strategic importance the web plays in virtually every corporation, both business-to-business and business-to-consumer companies,” the company said in announcing its name change. Resource Interactive grew 15% last year and projects similar growth for 2004. "As the web has become woven into the daily lives of consumers and business customers, our clients continue to place increased importance on the strategic role of the Internet," said Nancy Kramer, CEO and founder.
Resource Interactive’s clients include Victoria`s Secret, Bath & Body Works, Target, Hewlett-Packard, and Reebok.
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