Outdoor Interactive adds ex-AOL executive Cathy Anderson as VP of marketing
Outdoor Interactive Inc., retailer of outdoor gear at OutdoorSuperStore.com, has named Cathy Anderson as vice president of marketing. Anderson was part of the founding team of America Online, where she served as vice president of online services. She was in charge of the development of online content and customer retention programs, and managed joint-development projects with Apple Computer, Tandy Computer, LucasFilms, Electronic Arts and Broderbund.
She also has been vice president of marketing at Datastream, where she developed and implemented the company`s marketing strategy. For the last several years, Anderson has consulted to start-up and early stage businesses.
Outdoor Interactive Inc. was established in 2000 and sells more than 70,000 products at its web site.
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