ATG6 UNVEILED; COMPANY PREVIEWS NEW CAPABILITIES
Leading Online CRM Solutions To Be Enhanced With
New Publishing, Search, Analytics Modules and Integrations
CAMBRIDGE, Mass., August 12, 2002 - Today, ATG (Art Technology Group, Inc.,
Nasdaq: ARTG) further establishes its position as a leader in the online CRM
market with the unveiling of the ATG6 roadmap and the delivery of the
initial Beta. This marks the latest milestone in the company`s development
of commerce and portal solutions that will help reduce the cost of
conducting business by automating marketing, sales, and service on the Web.
ATG6 will offer major enhancements to ATG Commerce, ATG Portal, and the ATG
Relationship Management Platform, as well as new ATG Integrations and three
new product modules:
* ATG Publishing for accelerating the creation, approval, and
maintenance of the assets required for successful, online CRM, such as
catalogs, promotions and service information
* ATG Analytics for insights into sales trends and user behavior
patterns
* ATG Search for rapid access to online product and self-service
information
"We originally selected ATG because of the Scenario Personalization
capabilities that distinguish the company`s solutions," said Lee Kunkle,
vice president of technology, Restoration Hardware. "The new capabilities
in ATG6 will help us keep our site content fresh while reducing our
maintenance costs. This is just one of the many benefits that the new
capabilities of ATG6 will bring us. We expect the new functionality to help
us continue to drive a significant amount of new business, directly
impacting our bottom line."
Featuring personalization capabilities to help increase customer yield, ATG
Commerce is one of the most comprehensive online solutions for selling to
businesses and consumers. By using new promotion and catalog management
features along with analytics, non-technical staff will be able to drive
more targeted sales activities to more buyers, more frequently.
"With the addition of modules for publishing and search, ATG will create an
improved product in ATG6 that truly focuses on solving top issues for
customers and significantly reduces costs across the board," said Alwin
Magimay, partner at Accenture. "We look forward to continuing our very
synergistic partnership with ATG and believe our joint customers will
immediately reap the benefits of ATG6."
Working alongside ATG Commerce or independently, ATG Portal delivers
comprehensive self-service capabilities that help reduce the cost of
supporting customers, partners, or employees. ATG6 will provide significant
enhancements to the ATG Portal solution, including publishing, search, and
analytics, that help business users rapidly launch sales and service sites
for specific partners, customers or internal projects.
"With these enhancements, ATG6 will be one of the most mature and
comprehensive online CRM offerings available to businesses today," said Fumi
Matsumoto, vice president of technology, ATG. "Through enhanced integration
capabilities and the availability of the new modules, ATG6 will empower
business users to drive even greater returns by selling to and servicing
customers, partners, and employees online."
Details and Benefits of the New ATG6 Modules and Integrations
ATG Publishing - Will automate the management and deployment of the assets,
such as price lists, product catalogs, and service information, required for
successful ATG online CRM initiatives. By simplifying publishing, businesses
will be able to more easily address customer needs with appropriate content,
which can drive greater click-thru and purchase rates.
ATG Analytics - Will collect information from ATG solutions and structure it
to help business users identify trends and customer behavior patterns. The
ATG Analytics module also will include pre-built reports and datasets for
business, finance, product, brand and site managers, increasing overall ease
of use and return on investment.
ATG Search - Will utilize keyword, advanced Boolean and parametric searches,
as well as ranked results. One of the most frequently used features of any
site, search will offer end users a means to find the information they need
in the most efficient manner possible, increasing overall user satisfaction.
ATG Integrations - A combination of software, services, and best practices
that connect ATG solutions to enterprise business systems and enterprise
assets, such as Siebel and SAP. ATG Integrations will allow for a unified
view of a company`s customers across online and traditional channels,
enabling the company to provide the best possible service at substantially
lower cost.
More information about ATG6 can be found online at www.atg.com/atg6
.
About ATG
ATG (Art Technology Group, Inc.) is a leading developer of online CRM
applications that deliver an integrated, personalized experience for
customers, partners and employees: the frontline of every business.
Customers around the globe rely on ATG for the frontline applications that
help build and manage mutually beneficial relationships. Deployed on the
industry`s most popular application servers, ATG solutions for commerce,
portals, and relationship management are ideal for integrated e-business
initiatives across the enterprise.
Today, ATG has delivered solutions to blue-chip companies worldwide,
including Aetna Services, Inc., Alcatel, American Airlines, AT&T, Barclays
Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor Credit,
HSBC, J. Crew, Sun Microsystems, Walgreen Company, and WellsFargo and
government organizations including the United States Army and the USDA. The
company is headquartered in Cambridge, Massachusetts, with additional
locations throughout North America, Europe, and Asia. For more information
about ATG, please visit our Web site at www.atg.com .
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* 2002 ATG and Art Technology Group are registered trademarks of Art
Technology Group, Inc. Scenario Personalization and Data Anywhere
Architecture are trademarks of ATG. All other product names, service marks,
and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the
safe harbor provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks and uncertainties
that may cause ATG`s actual results, levels of activity, performance or
achievements to be materially different from any future results, levels of
activity, performance or achievements expressed or implied by such
forward-looking statements. Important risk factors affecting ATG`s business
generally may be found in ATG`s periodic reports and registration statements
filed with the Securities and Exchange Commission. Risk factors related to
the subject matter of this press release include the possibility that some
or all of the features and functionality described in this press release
will not be implemented in the ATG6 products; that customers will not
experience any return on their investments; that the ATG6 product
deployment will not be successful or significantly enhance the user`s
internet experience or handle user volumes, the need to adapt to rapid
changes so products do not become obsolete; the possibility of errors in
ATG`s software products; the possibility that the solution will not make
customer implementations faster and more flexible; and the risks and costs
of intellectual property litigation. ATG undertakes no obligation to update
any of the forward-looking statements after the date of this press release.
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