ATLANTA FALCONS ENTER E-COMMERCE AGREEMENT WITH GSI COMMERCE
KING OF PRUSSIA, PENNSYLVANIA and ATLANTA, GEORGIA -- Aug. 9, 2002 -- GSI COMMERCE, INC. (NASDAQ: GSIC), a leading outsource solution for e-commerce, and the Atlanta Falcons announced today a new partnership and the launch of the new Falcons Team Store. The store is located on the Internet at http://store.atlantafalcons.com or via the Falcons Web site at http://atlantafalcons.com. GSI Commerce will manage all Web site development, merchandising, customer service, order processing and fulfillment for the new store.
The Falcons Team Store features over 50 new Falcons licensed products, as well as related football gear and tailgating items. Additional licensed items, including the 2002 Reebok line of merchandise worn on the sidelines by coaches and players, are expected to be added in September. Shoppers can expect to see more new and exciting merchandise throughout the season. Underscoring the club’s commitment to fan satisfaction, GSI Commerce will provide 24-hour customer service for the Falcons Team Store.
Commenting on the new partnership with GSI Commerce, Dick Sullivan, executive vice president of marketing for the Atlanta Falcons, stated, “We are excited to provide our loyal Falcons fans with the convenience of purchasing an expanded selection of Falcons products over the Internet. GSI Commerce has a proven track record of providing e-commerce services to sports organizations, and their selection and service is top-notch.”
Michael Rubin, chairman and chief executive officer of GSI Commerce, commented, “The Atlanta Falcons have an avid fan base, and we are delighted to bring them quality merchandise and customer service through the new Falcons Team Store.”
About GSI Commerce
GSI Commerce is a leading outsource solution provider for e-commerce. The company develops and operates e-commerce businesses for retailers, branded manufacturers, media companies, television networks and professional sports organizations. The GSI Commerce platform includes Web site design and development, e-commerce technology, customer service, fulfillment, merchandising, content development and management, and online and database marketing. GSI Commerce, Inc. was formerly named Global Sports, Inc.
About the Atlanta Falcons
The Atlanta Falcons franchise was acquired by Arthur M. Blank in February 2002. The team’s first pre-season home game is on Friday, August 9. Season tickets are on sale at the Atlanta Falcons Ticket Office at the Georgia Dome, by telephone at 404-223-8444 or on the team website at www.atlantafalcons.com. Pre-season single game tickets are also available at these locations or at Ticketmaster outlets.
Forward-Looking Statements
All statements made in this release, other than statements of historical fact, are forward-looking statements. The words “anticipate”, “believe”, “estimate”, “expect”, “intend”, “may”, “plan”, “will”, “would”, “should”, “guidance”, “potential”, “continue”, “project”, “forecast” and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce and the industry and markets in which the company operates. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward- looking statements. Factors which may affect GSI Commerce’s business, financial condition and operating results include the effects of changes in the economy, consumer spending, the stock market and the industries in which GSI Commerce operates, changes affecting the Internet, e-commerce and direct response marketing, the ability of the company to maintain relationships with strategic partners and suppliers, the ability of the company to timely and successfully develop, maintain and protect its technology and product and service offerings and execute operationally, the ability of the company to attract and retain qualified personnel and the ability of the company to successfully launch new businesses and integrate acquisitions of other businesses. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the Securities and Exchange Commission. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements, except as otherwise specifically stated by GSI Commerce.
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Contact:
GSI Commerce Contact:
Patricia Henderson
(610) 491-7013
hendersonp@gsicommerce.com
Atlanta Falcons Contact:
Susan Bass
(770) 965-2706
sbass@falcons.nfl.com
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