Wish lists are boosting sales at Booksontape.com
Booksontape.com, which has been using WishList’s wish list program since
April 2000, says that providing a wish list feature to consumers helps the company capture potential sales. “We send out our newsletters, catalogs and put
items on our web site. We know that people have a limited amount of money
they want to spend at one time on books. Having a wish list gives them a way
to store the titles they want. It’s important to us because we want people
to remember and we don’t want to lose any potential sales,” says Kevin Coon,
Webmaster.
Coon says Booksontape.com gets about eight or nine wish list orders a
day out of an average of 360 orders a day. “It’s a good
amount,” Coon says. “We know we have a lot more money on the wish lists than
people have made purchases for but we’re figuring out how we can sell more
and move more products in the wish lists.” Coon says Books On Tape wants to
try targeted e-mail marketing and is in the process of figuring out how to do
that and offer discounts it can afford.
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